Category: User Acquisition

AppsFlyer has released the 2026 edition of its Performance Index – the mobile media source ranking the company has published every year since 2015. For anyone planning user…

What exactly is Integrated Conversion Measurement (ICM)? How does on-device conversion measurement work — the process of tracking conversions directly on the user’s device? What role do Firebase…

What is MarketIQ, and can it help you analyze your competitors’ user acquisition strategies? Can you find out which tools and SDKs your competitors are using? Which data…

Does SKAdNetwork 4.0 truly improve campaign attribution, or does it merely complicate data analysis? Why have Apple Search Ads become one of the most important tools for user…

How are mobile user acquisition strategies evolving for mobile games? Why are in-game ads gaining popularity? How has the importance of offerwalls increased?

On February 11, the long-awaited Android version (version 2020.02.11) of GWENT hit the Google Play store. Since yesterday the game is placed by the developer in the Google…