On July 30, 2025, Apple officially introduced a feature that many App Store Optimization specialists had been waiting for: the ability to assign keywords to Custom Product Pages…
App Store Optimization (ASO) is a crucial element of the marketing strategy for any mobile app. The latest ASO Trends & Benchmarks 2025 report by AppTweak, based on…
In the world of mobile technologies, the App Store has remained one of the most important yet enigmatic channels for the distribution of mobile apps and games for…
What new solutions did Apple announce during the WWDC25 conference in the context of app and mobile game discoverability in the App Store? What are App Store Tags…
The Google Play platform experienced major changes in app keyword rankings on June 28, 2025 which indicates an update to the ranking algorithm. The AppTweak App Store Algorithm…
Over the past week, many app publishers (myself included) have noticed sharp drops in keyword rankings in the App Store, particularly in English-speaking countries such as the United…
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