How to build a mobile game economy? A Beginner’s Guide
A game economy isn’t a spreadsheet of prices. It’s the system that decides how fast players progress, when they feel satisfied, and when they’re willing to watch an…
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AppsFlyer Performance Index 2026: what changed and how to read this year’s ad network ranking?
AppsFlyer has released the 2026 edition of its Performance Index – the mobile media source ranking the company has published every year since 2015. For anyone planning user…
Key insights from RevenueCat’s State of Subscription Apps 2026
Never in history has building a subscription-based mobile app been so easy. And never in history has it been so hard to make money from one. In recent…
New Apple Ads Search Placements in 2026
What changes has Apple announced for Apple Ads in 2026? How will these changes affect the daily number of organic downloads from search? What factors will influence the…
What is Google ICM (Integrated Conversion Measurement)?
What exactly is Integrated Conversion Measurement (ICM)? How does on-device conversion measurement work — the process of tracking conversions directly on the user’s device? What role do Firebase…
Keywords for Custom Product Pages in App Store Connect are now available
On July 30, 2025, Apple officially introduced a feature that many App Store Optimization specialists had been waiting for: the ability to assign keywords to Custom Product Pages…
App Store Optimization Benchmarks – Apptweak Report 2025
App Store Optimization (ASO) is a crucial element of the marketing strategy for any mobile app. The latest ASO Trends & Benchmarks 2025 report by AppTweak, based on…
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