User acquisition
User acquisition campaigns focused on CPI, LTV and return on investment.
Paid growth
240M downloads
Installs delivered worldwide for mobile apps and games.
2012
Helping mobile apps and games grow through paid acquisition and App Store Optimization since 2012.
360°
From strategy and soft launch to scaling campaigns and analyzing performance.
01 / What we do
We grow apps
and mobile games.
We work with mobile app and game studios of all sizes, bringing together strategy, technology and hands-on experience.
App Store
Optimization
We increase visibility and organic installs in the App Store and Google Play.
Organic growth
Data
analytics
We analyze retention, revenue, cohorts and user behavior to support better decisions.
Analytics & BI
Soft Launch
& strategy
Market testing, competitor research and launch planning for new apps and games.
Go to market
Mobile attribution
Accurate install and event measurement, MMP integrations and analysis of advertising channel performance.
Campaign measurement
Training and consulting
Practical training and consulting in app marketing, App Store Optimization and mobile app growth.
Training and advice
Apple Ads
App Store search campaigns, keyword research and CPA optimization.
App Store advertising
SKAdNetwork
iOS campaign measurement setup, conversion value mapping and SKAN data interpretation.
iOS attribution
Ad fraud
Identify suspicious installs and events to reduce wasted ad spend.
Budget protection
Mobile app development
From the initial idea and MVP scope to product design, development and launch preparation.
Design and development
Mobile app business plans
Market research, monetization models, cost and revenue forecasts, and growth planning.
Business model
Mobile game development
Support with game concepts, economy design, production and launch strategy.
Game development
Ad creative production
We produce images, videos and ad variations for mobile apps and games, combining product messaging with a structured creative testing plan.
Images and video
Campaign audit
We review campaign structure, conversion tracking, creatives and budget allocation, then identify issues and prioritize specific actions.
Analysis and recommendations
TikTok Ads campaigns
We plan, manage and optimize TikTok Ads campaigns for apps and games, testing creatives and assessing acquisition costs and user quality.
Acquisition and testing
02 / Projects and results
Case Studies.
Selected apps and games we have helped grow. Explore the results: millions of installs, better store visibility and higher rankings.
Mobile game
House Flipper Mobile
23 millioninstalls acquired through our campaigns
We supported House Flipper Mobile’s international growth, from iOS pre-orders and Android pre-registration through its launch in both stores and the acquisition of 23 million players. During our work, the game reached the top 3 in the Simulation Games category on Google Play in the United States. We also developed its App Store Optimization strategy and established its marketing and analytics infrastructure.
User acquisition / App Store Optimization / Analytics and attribution
Mobile game
Armed Heist
#1for “shooting games” in US App Store search results
We helped Armed Heist reach the #1 organic search position for “shooting games” in the US App Store. The game has remained in the top 10 for this keyword since 2019. Our primary responsibility was developing the App Store Optimization strategy for its launch in the app stores.
App Store Optimization
Mobile app
SkinApe for Games
TOP 4in the Trivia category in the US App Store
We managed global user acquisition for SkinApe for Games, acquiring more than 2 million players on iOS. During our work, the game reached the top 4 in the Trivia category in the US App Store. The Android version has surpassed 5 million downloads. We ran campaigns across more than a dozen ad networks and managed App Store Optimization strategy and mobile attribution. SkinApe for Games is now one of the most popular rewarded apps.
User acquisition / App Store Optimization / Attribution03 / Selected projects
Trusted by our clients.
A selection of mobile apps and games we have worked on and can share. Real projects, hands-on experience.
Our experience in numbers
Growth doesn’t
happen
by chance.
We have delivered over 240 million installs worldwide. We believe in decisions based on data, user quality and long-term product value.
04 / Expertise
More than
campaigns.
From the first test to expansion into new markets, we support every stage of your product’s lifecycle.
Strategy / Creative / Analytics
Ideas that attract.
Data that guides.
We combine campaign management, product development and user behavior analysis. Each supports the next stage of your app’s growth.
01
User acquisition
We run advertising campaigns across channels selected to suit your mobile app or game.
02
App Store Optimization
We increase visibility and downloads for your app or game in the App Store and Google Play.
03
Mobile attribution
MMP selection and configuration, install source measurement and advertising campaign performance analysis.
04
Campaign audit
We identify where users drop out of the funnel, review optimization events, and check conversion and attribution window settings.
05 / Why ARPU Brothers?
Not every install
means growth.
A low-cost install is only the beginning. What matters is whether users return, engage with your app and generate revenue. We evaluate campaigns through retention, LTV and ROAS, alongside acquisition costs.
01
Value beyond volume
We assess acquisition costs against user value. More downloads make sense when they support product profitability.
02
A complete view of your data
We connect campaign, app store and analytics data to inform consistent decisions.
03
Mobile expertise
We specialize in mobile apps and games, with deep knowledge of their growth challenges.
Proven tools / informed choices
Recommended.
The right toolkit starts with your product’s needs. We select advertising channels and measurement tools around your goals, scale and budget.
01 / Acquire users
Reach the right users.
02 / Understand their value
Understand what drives growth.
Contact
Your app.
Our growth plan.
hello@arpubrothers.com Have a mobile app or game? Get in touch and let’s explore how we can help it grow.
Get a free quote