Playable Ads for mobile apps and games
Playabale Ads Is using banner ads even sensible anymore? Why is it not a good idea to use static banners? What should you consider during the promotion of…
Category: User Acquisition
Mobile app monetization strategies
Introduction to mobile app monetization Users install mobile apps for very diverse purposes: some are meant to solve an annoying issue, some are there purely for entertainment and…
User retention in mobile apps and games
User retention in mobile apps and games Mobile devices are a constant part of our pocket’s contents. They are currently so common, that some countries report a 70%…
App Marketing – 10 most common mistakes
Mobile app marketing – 10 most common mistakes As of 2017 you can find almost 5.3 million iOS and Android mobile apps in App Stores which makes mobile…
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