Apple Search Ads – how to advertise an app in paid search results in App Store?
If you want your app to reach as many App Store users as possible, it’s hard to find any better solution than the one prepared by Apple itself.…
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What is Black Hat ASO (App Store Optimization)?
The number of apps and mobile games in Google Play and App Store reached over 2 million long time ago in each store. In such a crowd, not…
How to determine an advertising budget for a hyper-casual game? Google Spreadsheet Prediction Model
As you probably know, hyper-casual was one of the biggest mobile trends in 2019, and there are still a lot of newcomers in the hyper-casual space globally as…
Idle Clickers – How much fun clicking can be?
Idle in English means (in other words) inactive. The Idle Clicker game should, therefore, be translated as inactive clicking. Another name is Incremental game.
Ad Fraud Predictions 2018
Mobile Ad Fraud Predictions by FraudScore Fraud detection systems became more powerful and easy to use nowadays than they were before. But at the same time fraudsters became…
App Store Optimization for iOS 11: How to Make the Most of It to Improve App’s Visibility and Conversion?
App Store Optimization for iOS 11 Since the announcement of iOS 11, mobile developers and marketers have been following closely its development, trying to anticipate and prepare for…
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