User Acquisition
Key Trends in Mobile Game Monetization and User Acquisition: Insights from Unity’s 2024 Report
How are mobile user acquisition strategies evolving for mobile games? Why are in-game ads gaining...
GWENT in Pre-Registration: analysis of mobile user acquisition activities
On February 11, the long-awaited Android version (version 2020.02.11) of GWENT hit the Google Play...
Motivated traffic, so-called incentivized traffic (installs) – is it worth using motivated traffic when promoting a mobile app or mobile game?
Is an advertising campaign for mobile applications and games using motivated traffic by new advertisers...
Apple Search Ads – how to advertise an app in paid search results in App Store?
If you want your app to reach as many App Store users as possible, it’s hard to find any better solution...
How to determine an advertising budget for a hyper-casual game? Google Spreadsheet Prediction Model
As you probably know, hyper-casual was one of the biggest mobile trends in 2019, and there are still a...
Idle Clickers – How much fun clicking can be?
Idle in English means (in other words) inactive. The Idle Clicker game should, therefore, be translated...
App Store Optimization for iOS 11: How to Make the Most of It to Improve App’s Visibility and Conversion?
App Store Optimization for iOS 11 Since the announcement of iOS 11, mobile developers and marketers have...
Fast metrics: how to detect problems in a Soft Launch stage
Soft launch stage and in-app analytics When providing analytics consulting for mobile app developers who...
Playable Ads for mobile apps and games
Playabale Ads Is using banner ads even sensible anymore? Why is it not a good idea to use static...
Mobile app monetization strategies
Introduction to mobile app monetization Users install mobile apps for very diverse purposes: some are...