ASO Google Play Algorithm Changes – Keyword Movements June 2025
The Google Play platform experienced major changes in app keyword rankings on June 28, 2025 which indicates an update to the ranking algorithm. The AppTweak App Store Algorithm…
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Insights from RevenueCat’s 2025 Report: LTV, Paywalls, and Pricing
The mobile app market is a living organism, pulsing with change and innovation. At the epicenter of this transformation are subscription models, which are becoming increasingly important year…
Did the App Store (ASO) algorithm really change – or is it just a fluke?
Over the past week, many app publishers (myself included) have noticed sharp drops in keyword rankings in the App Store, particularly in English-speaking countries such as the United…
Apple Search Ads Joins SKAN, AdAttributionKit on April 10
This is a significant change for the entire mobile advertising industry. Nearly six years after the launch of SKAdNetwork, Apple has announced that starting April 10, 2025, Apple…
MarketIQ – Uncover What Works: Ad Analysis for Mobile Games and Apps
What is MarketIQ, and can it help you analyze your competitors’ user acquisition strategies? Can you find out which tools and SDKs your competitors are using? Which data…
Trends in Mobile Apps for 2025: Key Insights from the Adjust and AppLovin Report
The year 2025 is shaping up to be a pivotal moment for the mobile app industry, and the “Mobile App Trends 2025” report, prepared by Adjust and AppLovin,…
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