Do keywords in reviews in the App Store and Google Play affect (App Store Optimization) organic results and installations?
Are the keywords used in the Google Play and App Store reviews by your users able to increase the...
App Store Optimization for Android – how to increase of the app visibility in the Google Play? (part 1)
Which metadata influence the search results? Which elements impact the position in the search results...
Apple Search Ads – how to advertise an app in paid search results in App Store?
If you want your app to reach as many App Store users as possible, it’s hard to find any better solution...
What is Black Hat ASO (App Store Optimization)?
The number of apps and mobile games in Google Play and App Store reached over 2 million long time ago in...
How to determine an advertising budget for a hyper-casual game? Google Spreadsheet Prediction Model
As you probably know, hyper-casual was one of the biggest mobile trends in 2019, and there are still a...
Idle Clickers – How much fun clicking can be?
Idle in English means (in other words) inactive. The Idle Clicker game should, therefore, be translated...
Ad Fraud Predictions 2018
Mobile Ad Fraud Predictions by FraudScore Fraud detection systems became more powerful and easy to use...
App Store Optimization for iOS 11: How to Make the Most of It to Improve App’s Visibility and Conversion?
App Store Optimization for iOS 11 Since the announcement of iOS 11, mobile developers and marketers have...
Your game can become better: how to find problems and points of growth?
In this article Vasiliy Sabirov, Lead Analyst at devtodev, shares tips on how to make your game better...
Best mobile advertising networks according to AppsFlyer
The Performance Index 2017 by AppsFlyer AppsFlyer is an Israeli company that has been operating on the...