GWENT in Pre-Registration: analysis of mobile user acquisition activities
On February 11, the long-awaited Android version (version 2020.02.11) of GWENT hit the Google Play...
A true evergreen in the world of mobile games – a deconstruction of Top Eleven
Over the years the Nordeus team has proven that they can successfully monetise the popularity and...
The most fraudulent app categories in 2019 belong to Music and News
2019 is almost over and fraudsters have certainly made a profound dent in the industry. This year alone...
Motivated traffic, so-called incentivized traffic (installs) – is it worth using motivated traffic when promoting a mobile app or mobile game?
Is an advertising campaign for mobile applications and games using motivated traffic by new advertisers...
Why should you use Apple Search Ads in iOS app marketing? Four main reasons.
Will you be able to build the strategy of App Store Optimization with the use of Apple Search Ads? Will...
Do keywords in reviews in the App Store and Google Play affect (App Store Optimization) organic results and installations?
Are the keywords used in the Google Play and App Store reviews by your users able to increase the...
App Store Optimization for Android – how to increase of the app visibility in the Google Play? (part 1)
Which metadata influence the search results? Which elements impact the position in the search results...
Apple Search Ads – how to advertise an app in paid search results in App Store?
If you want your app to reach as many App Store users as possible, it’s hard to find any better solution...
What is Black Hat ASO (App Store Optimization)?
The number of apps and mobile games in Google Play and App Store reached over 2 million long time ago in...
How to determine an advertising budget for a hyper-casual game? Google Spreadsheet Prediction Model
As you probably know, hyper-casual was one of the biggest mobile trends in 2019, and there are still a...