MarketIQ – Uncover What Works: Ad Analysis for Mobile Games and Apps

What is MarketIQ, and can it help you analyze your competitors’ user acquisition strategies? Can you find out which tools and SDKs your competitors are using? Which data points can help you optimize your UA campaigns? You’ll find answers to all of these questions in the article below.

In the fast-paced world of mobile games and apps, success isn’t just about building a great product anymore. It’s about staying ahead of trends, deeply understanding the market, and building a data-driven user acquisition strategy. That’s where MarketIQ comes in — a powerful analytics tool from GameAnalytics designed to track and analyze competitive ads and mobile app strategies.

Whether you’re looking to gain insights into your competitors, fine-tune your UA efforts, or uncover which SDKs other games are using, MarketIQ could be a game-changer for your studio. Especially for smaller teams, this tool can unlock the kind of strategic edge that was once reserved for bigger publishers. This article will show you how MarketIQ can reshape the way you develop and promote your mobile games.

What is MarketIQ?

MarketIQ is a comprehensive analytics platform developed by GameAnalytics, purpose-built for the mobile gaming industry. Its mission? To deliver deep insights into the market, competitive advertising strategies, and current trends in mobile UA. It gives you a bird’s-eye view of the gaming landscape — from analyzing billions of ad creatives and comparing apps to tracking download stats and revenue estimates. It’s a tool that supports developers at every stage: from ideation and game development to scaling success globally.

What Makes MarketIQ Stand Out? MarketIQ monitors over 3 billion ad creatives, tracks over 1 million apps across 148 countries, and pulls data from 28 ad platforms.

MarketIQ analyzes mobile app and game ads promoted across networks such as Google UAC, Facebook Ads, TikTok Ads, Applovin, Adcolony, Unity Ads, Vungle, Chartboost, IronSrc, Mintegral, Kwai Ads, Moloco, Inmobi, Tencent Advertising, Massive Engine, Xiaomi, Baidu, Vivo, OPPO, TapTap, Sina Advertising, and Zhihu Marketing Platform. Whether you’re a solo developer or part of a large studio, MarketIQ gives you access to insights that were once exclusive to industry giants.

Game-Changing Features That Set MarketIQ Apart

MarketIQ delivers a powerful suite of tools designed not only to help you analyze the market, but also to fuel creativity and support smarter decision-making. Here’s what’s in its arsenal:

Creative Intelligence
Explore a massive library of over 3 billion ad creatives — from static images and video ads to interactive playables. Filter ads by calls to action (CTAs), campaign types, and more to uncover what truly captures player attention.

Breaking Down Competitors’ Advertising Strategies
Understand how your competitors acquire users — which ad networks they rely on (e.g., AppLovin, Google Ads, Facebook, Unity Ads, and others), the countries they’re targeting, and the demographics they’re reaching. This level of insight can help you benchmark your own strategy and spot opportunities others might be missing.

Download and Revenue Data
Access historical data on installs and revenue for mobile apps and games. Compare trends over time, across regions, or between genres to evaluate the market potential of your own project and make data-informed investment decisions.

SDK Intelligence: Know What Tools Your Competitors Use
Want to know which analytics tools, MMPs, or monetization platforms your competitors have integrated? With MarketIQ, you get full visibility into the SDK stack implemented in other apps, helping you assess their tech choices and stay competitive.

Full Feature List of MarketIQ

Based on the data it aggregates, MarketIQ offers a robust set of features:

• Download Data: Access both historical and real-time data on app installs, with filters by region, platform (iOS/Android), and time period. This helps you track performance and identify growth opportunities.
• Revenue Data: Dive into detailed revenue estimates to assess an app’s financial success and benchmark it against competitors within your niche.
• App Comparison: Compare multiple apps side-by-side to analyze their revenue and download trends.
• Ad Distribution: Gain visibility into where and how your competitors advertise — including their ad channels, target regions, and demographics. For example, in the visual below, you’ll see that the majority of installs for a selected mobile game come from AppLovinand Unity Ads — revealing which networks drive real volume.

• Creative Insights: Analyze the creative elements used in ads — from static images and video ads to playable demos. You can filter creatives by category, ad network, and other parameters to uncover what’s trending and what resonates with players in your genre.
• Similar Apps & Audience: Identify apps with a similar target audience, helping you refine your targeting strategies and better understand the competitive landscape. This feature supports smarter campaign planning and audience segmentation.

• Store Details: Preview how app store screenshots and metadata (like descriptions and titles) appear across different countries — helping you optimize localization and store presence globally.
• (Integrated SDKs: Access insights into the technologies and SDKs used by competing apps, including analytics tools, attribution platforms, and monetization SDKs — giving you a clear view of their tech stack.
• Smart Creative Recommendation: Based on any selected app or mobile game, MarketIQ surfaces ads from similar apps, helping you discover fresh ideas and emerging trends in your niche.

Creative Gallery

• Images, Videos, Playable Ads & Copy: Gain access to a massive library of ad creatives. Analyze visuals, formats, and messaging to uncover what drives performance. With the Extract Script feature, you can even pull full video ad copy from competitor creatives for deeper analysis.
• Creative Group: This powerful feature lets you group all creative elements of a campaign — including videos, static images, playables, end cards, and landing pages — into a single, cohesive view. It mirrors the entire user experience of an ad funnel, helping you explore how different assets work together and identify high-performing combinations that can boost your own campaign effectiveness.

• Image & Video Search: Quickly search for specific ad creatives to find inspiration or analyze particular campaigns. This feature helps streamline competitive research and creative planning.

Top Charts

MarketIQ also provides ranking data to help you track app performance across the market:

• Store Rankings – Monitor app positions in app store charts across regions and platforms.
• Top Promoted – See which apps are being advertised most frequently within a given time period.

• Top Downloads – Track the apps with the highest number of installs, giving you insight into what’s trending.
• Top Revenues – Discover which apps are generating the most revenue, ideal for identifying monetization leaders.

• New App Rankings – Explore how newly launched apps are performing in store rankings.
• Top SDKs – Identify the most commonly used SDKs across apps, helping you stay up to date with industry standards.

These features make MarketIQ a truly comprehensive tool — supporting both deep data analysis and the creative processes behind successful user acquisition strategies.

Why Analyzing Competitor Ads Is Essential?

In a market where the competition among mobile games and apps is fiercer than ever, understanding what your rivals are doing is key to gaining an edge. Here’s why investing time and resources in ad intelligence — especially with a tool like MarketIQ — can be a game-changer:

• Learn from What Works
  Why guess what might perform well when you can see what already does? Analyzing billions of real-world ad creatives allows you to spot winning strategies and adapt them to fit your own campaigns.
• Save Time and Budget
  Ad testing is expensive and time-consuming. MarketIQ helps reduce trial and error by pointing you to proven patternsand helping you avoid the mistakes your competitors already made.
• Better Targeting, Higher ROAS
  With detailed data on channels, regions, and audience demographics, you can focus your UA efforts where they’ll deliver the highest return on ad spend (ROAS).
• Stay Ahead of Trends
  The mobile gaming industry evolves at lightning speed. MarketIQ keeps you on the pulse of emerging trends — whether it’s a rising genre or a new ad network gaining traction.
• Adapt to Market Changes
  Major changes like the deprecation of IDFA and the rise of SKAdNetwork have reshaped the mobile advertising landscape. MarketIQ provides an alternative, data-driven approach that gives you competitive insights without compromising user privacy.

How much does MarketIQ cost?

MarketIQ is part of the GameAnalytics ecosystem, which offers a range of pricing plans tailored to different team sizes and needs. Based on available information, here’s what you need to know about the cost:

• 3-Month Access: $666 per month — $1,999 total (for one user)
• 6-Month Access: $599 per month — $3,599 total (for one user) — Save 10%
• 12-Month Access: $499 per month — $5,999 total (for one user) — Save 25%

Additional Users (Seats):

• 1–4 additional users: from $399 per seat/month
• 5+ additional users: from $249 per seat/month

Who Is MarketIQ for?

Whether you’re a small team looking to better understand your market, or a large mobile game studio aiming to gain a competitive edge, MarketIQ has something for everyone. Its combination of scalability and precision makes it equally valuable for creative brainstorming and high-level business insights — from analyzing ad creatives to tracking IAP and ad revenue trends.

MarketIQ is more than just an analytics platform — it’s a gateway to understanding the mobile gaming market like never before. From analyzing billions of ads to comparing app performance and spotting industry trends, it gives developers and publishers the data they need to succeed.

In a world where building a great game is only the beginning, MarketIQ helps you promote it, scale it, and stay ahead of the competition.