SKAdNetwork: How Apple deals the cards in the Poker Game of iOS User Acquisition?
What is SKAdNetwork (SKAN) and how has it revolutionized mobile attribution and user acquisition on iOS?...
Burger Please! – Deconstruction of an Arcade Idle Hit
What was the cost per install for the first prototype of the hit arcade idle game Burger Please!? How...
Insights into Mobile App Subscriptions – RevenueCat Report 2024
How does the landscape of mobile apps in the SaaS model look like in 2024 according to data from...
App Store Optimization (iOS) in the App Store: how to find the best keywords with Apple Search Ads Advanced?
What credibility do App Store Optimization tools have for keyword volume? Why will the use of Apple...
How to promote paid mobile game in the App Store?
Is it worth offering your paid mobile game for Pre-order in the App Store 6 months before release? Why...
Grzegorz Regliński (TapNice): Conducting advertising campaigns without proper BI and tools is becoming increasingly difficult for new developers
What performance indicators should be the go-to of hyper-casual publishers? Is the market still open for...
App Store Optimization Battle – Huuuge Casino Slots Vegas vs. Slotomania
According to data from the LiftOff report, the “Casino” category cost of installation in the United...
How to market your mobile app with pre-registration (Google Play) or pre-order (App Store)?
How to market your mobile app with pre-registration (Google Play) or pre-order (App Store)? Why do...
App Store Optimization for mobile apps and games in 2021 – top 10 key performance indicators
In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a...
How to prepare a business plan for a mobile app?
What analytical and marketing tools should you include in your business plan for a mobile application?...
New App Store Optimization (App Store) tools in iOS 15
What elements of the App Store product page will you be able to put to an A/B test in iOS 15? How will...
How to get estimated downloads, revenue for mobile apps and games?
How to check the in-app revenue and mobile app downloads in a given country or platform? How to find out...
Roman Garbar (Tenjin): COVID-19 affects every industry in the world and mobile apps are no exception
What is the most important metric for any user acquisition campaign according to Roman Garbar (Tenjin,...
Key Trends in Mobile Game Monetization and User Acquisition: Insights from Unity’s 2024 Report
How are mobile user acquisition strategies evolving for mobile games? Why are in-game ads gaining...
My Perfect Hotel – is the game a model for other developers of idle arcade games?
What lies behind the phenomenon of the mobile game My Perfect Hotel? How many ads did I watch during...
Mobile App and Game Uninstallation Report – Appsflyer Data (2024 Edition)
Why are mobile apps massively uninstalled within the first month? Which mobile app category experiences...