User Acquisition
Fast metrics: how to detect problems in a Soft Launch stage
Soft launch stage and in-app analytics When providing analytics consulting for mobile app developers who...
Playable Ads for mobile apps and games
Playabale Ads Is using banner ads even sensible anymore? Why is it not a good idea to use static...
Mobile app monetization strategies
Introduction to mobile app monetization Users install mobile apps for very diverse purposes: some are...
User retention in mobile apps and games
User retention in mobile apps and games Mobile devices are a constant part of our pocket’s contents....
App Marketing – 10 most common mistakes
Mobile app marketing – 10 most common mistakes As of 2017 you can find almost 5.3 million iOS and...