App Store Optimization
App Store Optimization for mobile apps and games in 2021 – top 10 key performance indicators
In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a...
New App Store Optimization (App Store) tools in iOS 15
What elements of the App Store product page will you be able to put to an A/B test in iOS 15? How will...
App Store Optimization: What elements impact app visibility on the Similar Apps (Google Play) card?
Why shouldn’t 2020 be about building an App Store Optimization strategy only for downloads from organic...
Do keywords in reviews in the App Store and Google Play affect (App Store Optimization) organic results and installations?
Are the keywords used in the Google Play and App Store reviews by your users able to increase the...
App Store Optimization for Android – how to increase of the app visibility in the Google Play? (part 1)
Which metadata influence the search results? Which elements impact the position in the search results...
Apple Search Ads – how to advertise an app in paid search results in App Store?
If you want your app to reach as many App Store users as possible, it’s hard to find any better solution...
What is Black Hat ASO (App Store Optimization)?
The number of apps and mobile games in Google Play and App Store reached over 2 million long time ago in...
Ad Fraud Predictions 2018
Mobile Ad Fraud Predictions by FraudScore Fraud detection systems became more powerful and easy to use...
App Store Optimization for iOS 11: How to Make the Most of It to Improve App’s Visibility and Conversion?
App Store Optimization for iOS 11 Since the announcement of iOS 11, mobile developers and marketers have...
Playable Ads for mobile apps and games
Playabale Ads Is using banner ads even sensible anymore? Why is it not a good idea to use static...