skan 3.0

Name: What is Google ICM (Integrated Conversion Measurement)?
Uploaded: 2025-10-11T09:34:15+00:00
Channel: Peter Plachta
Description: Google ICM (Integrated Conversion Measurement) redefines mobile attribution, combining privacy, on-device data, and accurate campaign performance tracking.

User Acquisition
Peter Plachta
11th Oct '25
17 Min Read

What is Google ICM (Integrated Conversion Measurement)?

What exactly is Integrated Conversion Measurement (ICM)? How does on-device conversion measurement work...

SKAdNetwork
Peter Plachta
18th Sep '24
61 Min Read

SKAdNetwork: How Apple deals the cards in the Poker Game of iOS User Acquisition?

What is SKAdNetwork (SKAN) and how has it revolutionized mobile attribution and user acquisition on iOS?...