App Store Optimization
App Store Optimization Benchmarks – Apptweak Report 2025
App Store Optimization (ASO) is a crucial element of the marketing strategy for any mobile app. The...
Apple reveals elements of app and game discoverability in the App Store
In the world of mobile technologies, the App Store has remained one of the most important yet enigmatic...
What’s new in App Store Optimization after Apple’s WWDC25?
What new solutions did Apple announce during the WWDC25 conference in the context of app and mobile game...
ASO Google Play Algorithm Changes – Keyword Movements June 2025
The Google Play platform experienced major changes in app keyword rankings on June 28, 2025 which...
Did the App Store (ASO) algorithm really change – or is it just a fluke?
Over the past week, many app publishers (myself included) have noticed sharp drops in keyword rankings...
App Store Optimization (iOS) in the App Store: how to find the best keywords with Apple Search Ads Advanced?
What credibility do App Store Optimization tools have for keyword volume? Why will the use of Apple...
How to promote paid mobile game in the App Store?
Is it worth offering your paid mobile game for Pre-order in the App Store 6 months before release? Why...
App Store Optimization Battle – Huuuge Casino Slots Vegas vs. Slotomania
According to data from the LiftOff report, the “Casino” category cost of installation in the United...
App Store Optimization Android: New app metadata policy changes in Google Play
A few weeks ago, Google announced some changes to metadata for mobile apps and games on Google Play....
App Store Optimization for mobile apps and games in 2021 – top 10 key performance indicators
In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a...