01 / Audit
Visibility and conversion
We assess your app’s visibility, keyword rankings, and category rankings. We check how relevant your keywords are and measure how often product page visits turn into installs.
APP STORE & GOOGLE PLAY
App Store
Optimization.
App Store Optimization helps people find your app in App Store and Google Play search. It also helps turn more product page visits into installs and sales.
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Selected projects
Apps and games
we’ve worked on.
Explore examples of our work across categories and business models.
01
More impressions, product page visits, and downloads for your app or game on the App Store and Google Play.
02
A higher share of product page visitors who go on to install.
03
An organic growth strategy informed by data.
01 / Services
What’s included in
App Store Optimization?
From an App Store Optimization audit to recommendations for your store listing.
02 / Competition
Competitor analysis
We compare the keywords, metadata, and App Store Optimization activity of at least three relevant competitors.
03 / Keyword research
Keyword strategy
We research keywords separately for the App Store and Google Play. We prioritize relevant terms with moderate to high search volume, manageable competition, and a realistic chance of reaching the top 10.
04 / Metadata
New metadata
We tailor metadata to each store. For iOS, we prepare the title, subtitle, keyword field, promotional text, description, in-app events, and in-app purchase names. For Android, we prepare the title, short description, and full description.
05 / Creative assets
Store listing audit
We review your icon, screenshots, feature graphic, promotional video, ratings, and reviews. We check whether the listing communicates what makes your app useful, gives visitors a clear next step, and uses relevant terms naturally in screenshots. Then we recommend changes.
06 / Conversion
Recommendations and A/B testing
We identify changes that could improve your listing’s conversion rate. We suggest icon and screenshot variants to test and recommend custom product pages, custom store listings, or in-app events when they fit your goals.
02 / Benefits
Why App Store Optimization
matters.
Getting found is the first step. The next is giving visitors enough information to decide whether to install.
FROM SEARCH TO INSTALL
01 App discovery
02 Product page visit
03 Install
App Store Optimization helps you reach people looking for an app like yours. Clear metadata and visuals help them decide whether it meets their needs.
Greater visibility
Relevant keywords and well-written metadata help your app appear in searches for the problems it solves.
Higher conversion
Clear screenshots, a recognizable icon, and copy that shows the app’s benefits can turn more product page visits into installs.
More effective campaigns
A stronger product page can also improve what users see after they click a paid ad.
03 / App Store and Google Play
How we optimize for the App Store and Google Play
We start with an audit of your current metadata and performance. We then prepare separate recommendations for the App Store and Google Play.
APPLE / iOS
App Store
We optimize the App Store product page, from metadata that can affect search visibility to the visuals and video that help users decide whether to download.
- App name
- Subtitle
- Keyword field
- Promotional text
- Description
- In-app events
- In-app purchase names
- App icon
- Screenshots
- App previews
- Promotional artwork
- Custom Product Pages
GOOGLE / ANDROID
Google Play
We optimize your Google Play store listing for discovery and conversion. We use Google Cloud Natural Language to check whether the full description clearly signals the intended topics, and we design visuals and video to support conversion.
- App title
- Short description
- Full description
- App icon
- Feature graphic
- Screenshots
- Promotional video
- Promotional content (LiveOps)
- Custom store listings
04 / Specialties
App Store Optimization for
mobile games and apps.
We tailor the strategy to your product, market, and monetization model. What players want from a game often differs from what people look for in an app.
Mobile games
We research terms related to your genre and gameplay and check which searches competitors rank for. We use the selected terms in your metadata and recommend first screenshots that quickly show what players will do in the game.
Mobile apps
We look at how users describe what they need and which terms competing apps use. We then recommend keywords for your metadata and choose which features and benefits to highlight in screenshots to help more visitors install.
05 / Measurement and reporting
How we measure
results.
We compare performance after the metadata update with the baseline established in the audit.
01
Visibility
We can track rankings for hundreds of keywords and compare them over time against the audit baseline.
02
Conversion and downloads
We track impressions, product page visits, and downloads on the App Store and Google Play. We assess conversion where store data allows.
03
Final report
We summarize performance after the metadata update and recommend the next steps for App Store Optimization.
App Store Optimization audit
Why is your app getting so few downloads?
We start by finding where you lose potential users. An app that rarely appears in store search needs different changes from one that attracts listing visits but converts few of them into installs.
Your app rarely appears in store search
We check rankings for terms that describe what your app helps people do. We compare those rankings with competitors in the same market and select keywords for your next metadata update.
People visit your listing but rarely install
We compare install conversion by country and traffic source where the store data allows. We check whether the icon and first screenshots show the benefit users expect after searching for a term or clicking an ad.
Organic downloads fell after an update
We compare the update date with changes in keyword rankings, listing visits, and conversion. We use periods of similar length and account for seasonality and campaign changes before deciding what to revise.
You’re preparing to launch on the App Store or Google Play
Before launch, we research keywords and competitors in your target countries. We use those findings to draft the initial metadata, plan the screenshots, and decide what to measure once the app goes live.
06 / How we work
What working with us
looks like.
01
Audit
We review visibility, conversion, and competitors.
02
Strategy
We prioritize keywords and propose metadata and creative changes.
03
Recommendations
We outline listing updates and an A/B testing plan.
04
Results review
We monitor performance after the update and share a final report.
Case Studies
Different products.
Measurable results.
See how App Store Optimization supported growth across three projects.
Mobile game / Simulator
House Flipper Mobile
23 millionplayers acquired through the work we supported
We supported House Flipper Mobile from App Store pre-orders and Google Play pre-registration through launch and international scaling. We developed the App Store Optimization strategy and set up the marketing and analytics tools. The combined work brought in 23 million players, and the game reached the top three among simulators on Google Play in the US.
Mobile game / Shooter
Armed Heist
#1organic US App Store rank for “shooting games”
We developed the App Store Optimization strategy for the launch of Armed Heist. The game reached the top organic position in the US App Store for “shooting games” and has stayed in the top 10 for that term since 2019.
Mobile app / Rewards
SkinApe for Games
TOP 4in the US App Store Trivia category
Our work on SkinApe for Games combined App Store Optimization, mobile attribution, and global campaigns across more than a dozen ad networks. The app reached the top four in the US App Store Trivia category. We acquired more than 2 million users on iOS, and the Android version surpassed 5 million downloads.
App Store Optimization FAQ
What is App Store Optimization?
App Store Optimization helps people find your app in App Store and Google Play search and increases the share of store listing visitors who install it.
How does App Store Optimization differ between the App Store and Google Play?
For the App Store, we prepare the app name, subtitle, promotional text, keyword field, and description. For Google Play, we work on the title, short description, and full description. Each store has different metadata fields and search systems, so we research and select keywords separately.
How long does App Store Optimization take to show results?
In our experience, App Store rankings can start shifting within a day, while changes on Google Play can take around three months to show up. Evaluating conversion requires enough product page traffic, so we agree on a review date based on traffic, market, and the scope of the update.
Does App Store Optimization cover graphics and screenshots?
Yes. We review the icon, screenshots, feature graphic, and promotional video to see how clearly they show what makes your product stand out. We then suggest changes and propose icon and screenshot variants for A/B testing.
Do you offer App Store Optimization for mobile games?
Yes. We work with iOS and Android games, starting with keywords that reflect the genre and what players look for. We also suggest how screenshots and video can explain the gameplay and show what sets the game apart.
How does App Store Optimization work alongside paid campaigns?
App Store Optimization helps users find your app through store search. A stronger product page can also convert more visitors from paid campaigns. We can coordinate the two so the store listing delivers on what users saw in the ad.
How do you measure App Store Optimization performance?
We compare performance before and after the metadata update. We can monitor rankings for hundreds of keywords and track impressions, product page visits, and downloads. We assess conversion using the data available in each store.
Do you tailor App Store Optimization to different markets?
Yes. In each market, we research how people search for similar apps and games and how competitors rank. We then write metadata and screenshot copy that sound natural and match what local users are looking for.
How much does App Store Optimization cost?
Pricing depends on the number of stores, markets, and languages, and on whether you need a one-time audit, new metadata and creative assets, or ongoing optimization. Send us your app link or tell us about your launch plans so we can scope the work and prepare a quote.
What should I prepare for an App Store Optimization audit?
Start with a link to your app and a list of your priority markets and goals. If your app is live, data on listing visits, downloads, and conversion from App Store Connect or Google Play Console will help. For a pre-launch app, share a product description and any draft screenshots.
Free quote / App Store Optimization
Let’s see where
your app can grow.
Send us your app link and tell us which stores and markets you want to cover. We’ll use that information to prepare a quote.
Get a free quote