240M+ installs.
Paid and organic.
Now for your app or game.

We combine paid user acquisition (UA), App Store Optimization, analytics, and mobile attribution. We help you plan and run a soft launch, test advertising channels, and scale campaigns into new markets. We tailor our work to the stage of your app or game and your business goals.

Yes. We work with mobile apps and games on iOS and Android. We tailor the marketing strategy to your target audience, markets, and monetization model, whether you earn revenue from in-app purchases (IAP), subscriptions, ads, or a combination of these.

Yes. We support clients as they prepare to launch a mobile app or game. We help develop a go-to-market strategy, select advertising channels, prepare ad creatives, and set up the analytics and attribution tools you need.

On the App Store, pre-orders can open up to six months before launch. On Google Play, pre-registration can run for up to three months.

During either period, we can run paid campaigns to drive pre-orders or pre-registrations ahead of launch.

We run User Acquisition and App Store Optimization programs for free-to-play (F2P) mobile games and apps across a range of categories and business models, including fintech, e-commerce, and subscription apps.

We tailor the strategy to your product, audience, and monetization model.

Yes. Combining App Store Optimization with paid campaigns helps you improve organic visibility while reaching more users through advertising.

Apple Ads lets you promote your app for selected keywords in App Store search results. A substantial volume of new installs from multiple advertising channels may also indirectly support organic visibility, including rankings for competitive, high-volume search terms.

The budget depends on your target markets, app or game category, advertising channels, and campaign goals.

We set the ad budget and campaign management fees separately. After reviewing your product, business model, and available data, we propose a scope of work and a budget aligned with your goals.

We evaluate campaigns using metrics that match your business model and the stage of your product.

We track metrics such as cost per install (CPI), cost per paying user, average revenue per daily active user (ARPDAU), D1, D7, and D28 retention, revenue, user lifetime value (LTV), and return on ad spend (ROAS) over defined time windows.

For App Store Optimization, we also monitor app visibility, rankings for selected keywords, and product page conversion rates on the App Store and Google Play.

We account for the limitations of mobile attribution when interpreting results.

We draw initial conclusions once we have enough campaign data to assess the tests we ran.

Evaluating retention, monetization, and return on ad spend takes longer. The time needed depends on how your app works and how it generates revenue.

For App Store Optimization, the time it takes to see results depends on factors such as the changes we implement, competition in your category, and the volume of organic traffic.

We agree on a timeline and success criteria at the start of the engagement.

Send us a link to your app or game through our contact form.

We’ll get in touch to learn about your project, target markets, business goals, and approximate ad budget. We’ll use that information to put together a proposal tailored to your needs.

The best channels depend on the type of app or game, its monetization model, the target audience, and the markets you want to reach.

ARPU Brothers runs User Acquisition campaigns on Google Ads, Apple Ads, Meta Ads (Facebook and Instagram), AppLovin, TikTok Ads, Snapchat Ads, X Ads (Twitter), Unity Ads, Vungle, Moloco, and other mobile ad networks.

We choose channels based on our experience, the specifics of your product, and each channel’s potential to acquire users efficiently.