{"id":883,"date":"2019-08-05T12:09:19","date_gmt":"2019-08-05T12:09:19","guid":{"rendered":"https:\/\/arpubrothers.com\/blog\/?p=883"},"modified":"2023-02-08T08:41:54","modified_gmt":"2023-02-08T08:41:54","slug":"apple-search-ads-user-acquisition","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/apple-search-ads-user-acquisition\/","title":{"rendered":"Why should you use Apple Search Ads in iOS app marketing? Four main reasons."},"content":{"rendered":"

Will you be able to build the strategy of App Store Optimization with the use of Apple Search Ads? Will you be able, thanks to paid Apple Search campaigns, to boost in organic results the keywords that haven’t been showing in the rank lists so far? Are you able to find in 2019 the keywords that are not ‘ heavily embraced’ by competition apps or games? What type of mobile apps use Apple Search Ads as the main source of paid installs? All this you’ll find in the text below.<\/strong><\/p>\n

Apple Search Ads<\/a> is a mobile advertising platform available in two versions, Basic and Advanced. When promoting the application in Apple Search Ads Basic, we pay in the model for the installation without the possibility of targeting the user in paid search results. Apple chooses whom to display the ad.<\/p>\n

A more extensive version are Apple Search Ads Advanced<\/strong> ads where you have the possibility of broad targeting of keywords (exact match, broad match or matching to search).<\/p>\n

Ads in Paid App Store search results are characterized by a high average tapping factor (ATTR) of TTR <\/strong>– 6.06% compared to the average rate of clicks on advertisements on other platforms. Facebook News Feed – 1.46%, Facebook Audience Network – 1.40%, Facebook Messenger – 0.67%, Google Search – 2.6%.<\/p>\n

Of course, the TTR (Tap Through Rate)<\/strong> varies depending on the application category (Health and Fitness – 10.07%, Business – 8.12%, Sports – 5.28%, Games – 4.69%). The percentages are from Adstage and SearchAdsHQ<\/a>.<\/p>\n

\"SearchAdsHQ<\/a>

SearchAdsHQ – Apple Search Ads Benchmarks Report 2019<\/p><\/div>\n

One of the most important issues is the high level of conversion (CVR)<\/strong> from the tap to the installation. It amounts to 50% -55%. In short, every second tap on the ad will get you the installation of the application or game.<\/p>\n

In the below article I’m going to present 4 reasons why you should implement the strategy of gaining users through the Apple Search Ads campaign.<\/p>\n

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