{"id":716,"date":"2019-02-21T11:42:56","date_gmt":"2019-02-21T11:42:56","guid":{"rendered":"https:\/\/arpubrothers.com\/blog\/?p=716"},"modified":"2019-07-31T13:06:52","modified_gmt":"2019-07-31T13:06:52","slug":"advertising-budget-hyper-casual-game","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/advertising-budget-hyper-casual-game\/","title":{"rendered":"How to determine an advertising budget for a hyper-casual game? Google Spreadsheet Prediction Model"},"content":{"rendered":"

As you probably know, hyper-casual was one of the biggest mobile trends in 2019, and there are still a lot of newcomers in the hyper-casual<\/a> space globally as evidenced by store rankings so far this year. Advertising remains one of the keys factors in scaling the user base and increasing revenue in the mobile space, and the hyper-casual market is no exception. When a hyper-casual developer is confident in the quality of their game (thanks to retention tests) and its potential to make money (thanks measurement of LTV), it\u2019s time to start advertising. The question is, how do you determine an ad budget while remaining profitable?<\/b><\/p>\n

This process can be overwhelming, but don\u2019t panic: we\u2019re here to help. The best part? You don\u2019t need a team of data scientists to do this; all you need is Google Spreadsheet. You can follow all of the calculations below in this spreadsheet<\/a>. Once you\u2019re are ready to try this model on our data, you can just copy the spreadsheet and change the numbers according to your needs and KPIs.<\/p>\n

Note: The numbers in this model are not based on actual data or meant to be taken at face value. These numbers serve as examples intended to show how to use this model and make a business case for objective data.<\/strong><\/p>\n

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