{"id":505,"date":"2018-01-31T13:07:29","date_gmt":"2018-01-31T13:07:29","guid":{"rendered":"http:\/\/torogrowth.com\/insights\/?p=505"},"modified":"2018-11-02T11:24:44","modified_gmt":"2018-11-02T11:24:44","slug":"app-store-optimization-ios-11","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/","title":{"rendered":"App Store Optimization for iOS 11: How to Make the Most of It to Improve App\u2019s Visibility and Conversion?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#App_Store_Optimization_for_iOS_11\" >App Store Optimization for iOS 11<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#Apple_iOS_11_Whats_new\" >Apple iOS 11: What\u2019s new<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#App_Discovery_in_the_all-new_App_Store\" >App Discovery in the all-new App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#App_Store_Browse\" >App Store Browse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#App_Store_Search\" >App Store Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#How_to_measure_organic_traffic_from_app_discovery_channels\" >How to measure organic traffic from app discovery channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#Conversion_Rate_Optimization_on_App_Store_with_iOS_11\" >Conversion Rate Optimization on App Store with iOS 11<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/#In_a_nutshell_App_Store_Optimization_for_iOS_11\" >In a nutshell: App Store Optimization for iOS 11<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"App_Store_Optimization_for_iOS_11\"><\/span>App Store Optimization for iOS 11<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since the announcement of <strong>iOS 11<\/strong>, mobile developers and marketers have been following closely its development, trying to anticipate and prepare for the changes it brings. Indeed, iOS 11 has led to considerable changes in app marketing, and more particularly in App Store Optimization. The whole process of <strong>app discoverability has been transformed<\/strong>, both in terms of Search &#038; Browse, and the critical factors responsible for app\u2019s visibility on the App Store and Conversion Rate have suffered <strong>many changes<\/strong>.<br \/>\nToday we will overlook the transformation brought by iOS 11, sum up the key elements to take into account while optimizing apps and games for App Store 2.0, see how iOS 11 influenced ASO (<a href=\"https:\/arpubrothers.pl\/blog\/pozycjonowanie-aplikacji-app-store-optimization\/\">App Store Optimization<\/a>) in general and how to take advantage of it to <a href=\"https:\/\/thetool.io\/2017\/boost-downloads-app-keywords\" target=\"_blank\">increase app downloads<\/a>.<br \/>\n<a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Optimization-11.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Optimization-11.png\" alt=\"App Store Optimization 11\" width=\"775\" height=\"481\" class=\"aligncenter size-full wp-image-506\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Optimization-11.png 775w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Optimization-11-300x186.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Optimization-11-768x477.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a><br \/>\nOn 19th of September Apple released the new iOS 11, which as of 18th of January has been already installed <a href=\"https:\/\/developer.apple.com\/support\/app-store\/\" target=\"_blank\">on 65% of all iOS devices<\/a>. The adoption of these changes has been relatively slow, but now, at last, the vast majority of users are using the new system, including an updated version of the App Store.<br \/>\n<strong>The new App Store 2.0 is promising many opportunities to developers<\/strong>, and App Store Optimization for the All-New Store becomes even more important than before.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apple_iOS_11_Whats_new\"><\/span>Apple iOS 11: What\u2019s new<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/iOS-11.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/iOS-11-1024x538.png\" alt=\"iOS 11 - App Store Optimization\" width=\"1024\" height=\"538\" class=\"aligncenter size-large wp-image-507\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/iOS-11-1024x538.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/iOS-11-300x158.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/iOS-11-768x403.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/iOS-11.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><br \/>\n<strong>iOS 11 has presented a complete redesign of the App Store<\/strong> and transformed the way it looks and feels, shifting towards curated app-related content. The idea of Apple was clearly to reinforce the Store as a source of app discovery and convert it into an ultimate app digest, with editorial picks over the algorithms, and a more humane and selective touch.<br \/>\nThe navigation tabs of the App Store were reorganized, eliminating Featured, Categories and Top Charts, and introducing the new tabs: Today &#8211; for editorial selection of the apps and the stories behind them, and two separate tabs for Apps and Games, to give more prominence to each of the categories and eliminate the competition between them.<br \/>\nCompetition, however, will remain as there are now less slots to be featured in each category, and Apple editors have more power in picking the apps that will be exposed there. This way, the new App Store is promised to be more engaging, rich and vibrant software marketplace.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Discovery_in_the_all-new_App_Store\"><\/span>App Discovery in the all-new App Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>App Store 2.0 has been redesigned from the ground up in order to \u201c<a href=\"https:\/\/www.apple.com\/newsroom\/2017\/06\/apple-unveils-all-new-app-store\/\" target=\"_blank\">make discovering apps and games easier than ever before<\/a>\u201d. The new structure of the store has led to a big shift in the whole process of app discovery and in the <b>App Store Optimization<\/b> factors responsible for Search Rankings and Conversion rate of the apps.<br \/>\nLet\u2019s dive deeper into the app discovery and conversion processes in the new App Store and see how to increase the visibility of apps and games with ASO (App Store Optimization).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Store_Browse\"><\/span>App Store Browse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Browse-11.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Browse-11-1024x831.jpg\" alt=\"App Store Browse 11\" width=\"1024\" height=\"831\" class=\"aligncenter size-large wp-image-509\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Browse-11-1024x831.jpg 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Browse-11-300x244.jpg 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Browse-11-768x624.jpg 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Store-Browse-11.jpg 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><br \/>\nBrowsing and app discovery process in the new App Store has been reorganized and is now concentrated in 3 tabs:<br \/>\n<b>Today<\/b>: this new tab is designed like a feed with daily updates and editorial picks of an app and game of the day. The apps featured on this page include a direct link for the users to download them without visiting the product page.<\/p>\n<blockquote><p>What does it mean for developers? <\/p><\/blockquote>\n<p>Getting featured on Today page will certainly have a great effect on the app\u2019s visibility and result in high traffic and downloads volume. However, getting featured is becoming more difficult as the apps are hand-picked by the editors and require exceptional content and user experience. Read more about getting featured and contact Apple <a href=\"https:\/\/developer.apple.com\/app-store\/discoverability\/\" rel=\"noopener\" target=\"_blank\">here<\/a>.<br \/>\n<b>Apps and Games tabs<\/b>: these new pages include a carousel with card-like design, including an icon, app name, and subtitle, followed by a few editor-picked subcategories listing featured apps. The algorithm-based Top Charts have been removed below the fold, so the impact of being featured in the top charts will no longer be significant.<\/p>\n<blockquote><p>What does it mean for developers? <\/p><\/blockquote>\n<p>For big companies, the removal of the top charts will result in a serious traffic decrease. The focus of big brands will probably shift towards meeting the requirements and pitching to Apple editors their products to be featured on the \u201cToday\u201d tab. However, indie developers will have more chances to get visibility on the Apps and Games page, and with those two categories separated, the rivalry for the spotlight between apps and games is finally over.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Store_Search\"><\/span>App Store Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The search results page on the new App Store has also changed. The real estate for apps on the search page has become smaller, so now the next competitor is no longer below the fold, but also visible to the user without a scroll. This will have a major impact on the app\u2019s Conversion Rate Optimization, that we will talk about later on.<br \/>\n<div id=\"attachment_511\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/StoreMaven-.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-511\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/StoreMaven-.png\" alt=\"App Store Optimization 11\" width=\"750\" height=\"600\" class=\"size-full wp-image-511\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/StoreMaven-.png 750w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/StoreMaven--300x240.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><p id=\"caption-attachment-511\" class=\"wp-caption-text\">Source: https:\/\/www.storemaven.com\/ios-11-app-store-guide\/<\/p><\/div><br \/>\nThere indexed elements of the product page now include some new fields:<\/p>\n<li>1. App Name &#8211; 30 characters<\/li>\n<li>2. Subtitle &#8211; 30 characters<\/li>\n<li>3. Keywords field &#8211; 100 characters<\/li>\n<li>4. Developer name<\/li>\n<li>5. In-app Purchases name<\/li>\n<p>Not indexed elements are:<\/p>\n<li>1. Promotional text &#8211; 170 characters<\/li>\n<li>2. Description &#8211; 4.000 characters<\/li>\n<p>The process of optimizing mobile apps for a better visibility in search remains relatively similar. However, due to the redesign of the App Store, it is now even more important to balance keyword optimization efforts with conversion rate optimization.<br \/>\nApp Title and Subtitle should definitely contain the core keywords of your project, but at the same time be appealing and converting. The keywords field remains the only hidden field to work on your keywords combinations &#8211; make sure to make the most out of this space and not to repeat the same keywords already used in the App Name and Subtitle.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_measure_organic_traffic_from_app_discovery_channels\"><\/span>How to measure organic traffic from app discovery channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data for app discoverability is available to developers in App Analytics panel in iTunes Connect. Select the app you want to track and go to Sources tab.<br \/>\nOrganic sources of app discovery:<\/p>\n<ul type=\"square\">\n<li>Browse \u2013 traffic from Today, Apps\/Games tabs.<\/li>\n<li>Search \u2013 traffic from the search results and Apple Search Ads.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Analytics-iOS.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Analytics-iOS.png\" alt=\"App Analytics Mobile apps\" width=\"978\" height=\"581\" class=\"aligncenter size-full wp-image-513\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Analytics-iOS.png 978w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Analytics-iOS-300x178.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/App-Analytics-iOS-768x456.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_Rate_Optimization_on_App_Store_with_iOS_11\"><\/span>Conversion Rate Optimization on App Store with iOS 11<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimization of conversion rate includes 2 main steps: optimizing click-through, or <b>tap-through rate<\/b> (TTR) and improving <b>conversion rate from product page visit to install<\/b> (CR).<br \/>\nTTR measures how well we attract user\u2019s attention and convince to visit the app\u2019s product page. While the users browse the App Store, the most impactful elements of an app are its name, icon, and subtitle. On the search results page, screenshots, app previews (videos) and user ratings add up to ultimately convince the user visit product page.<br \/>\nConversion Rate from a visit to install is affected by the same elements, however, in the redesigned product page the role of user feedback becomes even bigger as it gets more estate on the page.<br \/>\nThe main elements of the new product page in App Store 2.0 are the following:<br \/>\n<a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/Apple-App-Store-listing-elements.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/Apple-App-Store-listing-elements-1024x536.png\" alt=\"App Store Listing elements\" width=\"1024\" height=\"536\" class=\"aligncenter size-large wp-image-514\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/Apple-App-Store-listing-elements.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/Apple-App-Store-listing-elements-300x157.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/Apple-App-Store-listing-elements-768x402.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><br \/>\n<b>App Name<\/b> and <b>Subtitle<\/b> are the strongest ASO (App Store Optimization) Factors, to a greater extent for Search and slightly less extent, for Conversion Rate. Be sure to A\/B test different options of Name and Subtitle, and see what converts best!<br \/>\n<b>The icon<\/b> remains the most important element of the visual assets for apps. It needs to be easily recognizable, appealing, scalable, look good on any background and deliver a clear message about the purpose of an app or game.<br \/>\n<b>Screenshots<\/b> will have less impact as the graphics assets will now include 3 App Previews (videos) with more prominence. An important point to take into consideration: in search results, 3 screenshots are now displayed instead of 2, so testing a landscape orientation for screenshots may be a great idea and improve tap-through rate by <a href=\"https:\/\/splitmetrics.com\/blog\/ios-11-app-store-optimization-aso\/\" target=\"_blank\">up to 45%<\/a>.<br \/>\n<b>App previews (video)<\/b> become a critical element for both click-through rate and conversion rate to install. Videos now autoplay on mute and appear on Search results page, and users who watch the video are 3 times more likely to install, according to <a href=\"http:\/\/apptamin.com\/\" target=\"_blank\">Apptamin<\/a>, so video optimization is an essential part of ASO (App Store Optimization) for App Store.<br \/>\n<b>The promotional text<\/b> is a field appearing above the description, aimed to provide the latest updates, news, and promotions of an app. It can be changed without submitting a new app version, unlike the description that will now remain locked until the new build submission. Eventually, the visibility of description on App Store becomes so low that it has almost no impact on Conversion Rate.<br \/>\n<b>User Ratings<\/b> and <b>Reviews<\/b> become even more important than they used to be in the previous versions of iOS. The evaluation panel on the App Store has been redesigned to put a spotlight on an average score, a number of ratings, awards (if applicable), category ranking and age rating. In addition, User Ratings &#038; Reviews have got a <b>bigger real estate<\/b> on the product page, and the average score will definitely not be missed by page visitors.<br \/>\nTo convince the visitors and improve conversion rate, you need to encourage your users to leave more and better feedback for your app with <a href=\"https:\/\/developer.apple.com\/app-store\/ratings-and-reviews\/\" target=\"_blank\">User Feedback Prompt<\/a>, or try another option &#8211; reset the average score leaving only the one for the current version.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_a_nutshell_App_Store_Optimization_for_iOS_11\"><\/span>In a nutshell: App Store Optimization for iOS 11<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All in all, the new App Store 2.0 was quite a shake-up for mobile developers and marketers. The main lesson to learn here is that mobile world doesn\u2019t stand still &#8211; and therefore, App Store Optimization needs to be an ongoing process, never a one-time action.<br \/>\nThe new iOS has transformed both app discovery and decision-making processes on the App Store, leading to more competition in search results page and a need to balance the efforts in conversion rate and keywords optimization.<br \/>\nWe are happy to see that new apps and games are now having better chances to stand out alongside big and established apps. In addition, Apple\u2019s stronger focus on editorial content is demanding developers to provide an exceptional user experience. These changes are ultimately transforming the ASO (App Store Optimization) itself and putting a spotlight on product optimization, aimed to provide the users with the best experience in using mobile apps.<br \/>\n<b>Helpful resources<\/b>:<br \/>\n<a href=\"https:\/\/developer.apple.com\/app-store\/whats-new\/\" rel=\"noopener\" target=\"_blank\">The All-New App Store by Apple<\/a>,<br \/>\n<a href=\"https:\/\/thetool.io\/2017\/aso-guide-apple-app-store\" rel=\"noopener\" target=\"_blank\">The Ultimate Guide to ASO for App Store (including the iOS 11 update)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>App Store Optimization for iOS 11 Since the announcement of iOS 11, mobile developers and marketers have been following closely its development, trying to anticipate and prepare for the changes it brings. Indeed, iOS 11 has led to considerable changes in app marketing, and more particularly in App Store Optimization. The whole process of app discoverability has been transformed, both in terms of Search &#038; Browse, and the critical factors responsible for app\u2019s visibility on the App Store and Conversion Rate have suffered many changes. Today we will overlook the transformation brought by iOS 11, sum up the key elements [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,5],"tags":[],"class_list":["post-505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing","category-app-store-optimization","category-user-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Store Optimization for iOS 11 | App marketing agency<\/title>\n<meta name=\"description\" content=\"Indeed, iOS 11 has led to considerable changes in app marketing, and more particularly in App Store Optimization. The whole process of app discoverability has been transformed, both in terms of Search &amp; Browse, and the critical factors responsible for app\u2019s visibility on the App Store and Conversion Rate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Optimization for iOS 11 | App marketing agency\" \/>\n<meta property=\"og:description\" content=\"Indeed, iOS 11 has led to considerable changes in app marketing, and more particularly in App Store Optimization. The whole process of app discoverability has been transformed, both in terms of Search &amp; Browse, and the critical factors responsible for app\u2019s visibility on the App Store and Conversion Rate\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-ios-11\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobile App Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-31T13:07:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-02T11:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-533446.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katerina Zolotareva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katerina Zolotareva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App Store Optimization for iOS 11 | App marketing agency","description":"Indeed, iOS 11 has led to considerable changes in app marketing, and more particularly in App Store Optimization. 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