{"id":1609,"date":"2025-08-02T10:23:02","date_gmt":"2025-08-02T10:23:02","guid":{"rendered":"https:\/\/arpubrothers.com\/blog\/?p=1609"},"modified":"2025-08-02T10:25:22","modified_gmt":"2025-08-02T10:25:22","slug":"apple-adds-keywords-to-custom-product-pages","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/apple-adds-keywords-to-custom-product-pages\/","title":{"rendered":"Keywords for Custom Product Pages in App Store Connect are now available"},"content":{"rendered":"<p>On July 30, 2025, Apple officially introduced a feature that many App Store Optimization specialists had been waiting for: the ability to assign keywords to Custom Product Pages (CPP).<strong><br \/>\n<\/strong> From now on, these pages can appear organically in App Store search results, allowing for better alignment of the message with the user&#8217;s intent.<\/p>\n<p>Until now, Custom Product Pages (CPPs) were only available through Apple Search Ads campaigns or direct external links. Their potential was therefore limited to paid traffic. This new update increases their importance in App Store Optimization strategies.<\/p>\n<div id=\"attachment_1610\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1610\" class=\"wp-image-1610\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1.png\" alt=\"Keywords for Custom Product Pages in App Store Connect are now available\" width=\"2048\" height=\"1368\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1.png 2048w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-300x200.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-1024x684.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-768x513.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-1536x1026.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-1920x1283.png 1920w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-1680x1122.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-1240x828.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-860x574.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-680x454.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-500x334.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-400x267.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-250x167.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-200x134.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-100x67.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-76x51.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/08\/word-image-1609-1-50x33.png 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-1610\" class=\"wp-caption-text\">Keywords for Custom Product Pages in App Store Connect are now available<\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arpubrothers.com\/blog\/apple-adds-keywords-to-custom-product-pages\/#What_has_changed\" >What has changed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arpubrothers.com\/blog\/apple-adds-keywords-to-custom-product-pages\/#What_does_this_mean_for_App_Store_Optimization\" >What does this mean for App Store Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arpubrothers.com\/blog\/apple-adds-keywords-to-custom-product-pages\/#Recommendations_for_App_Store_Optimization_specialists\" >Recommendations for App Store Optimization specialists:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arpubrothers.com\/blog\/apple-adds-keywords-to-custom-product-pages\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_has_changed\"><\/span><a id=\"post-1609-_x34fk0cuv22g\"><\/a><strong>What has changed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Apple\u2019s documentation:<\/p>\n<ul>\n<li>Custom Product Pages can now appear in App Store search results if the app ranks for the keywords assigned to them.<\/li>\n<li>You can assign several keywords to each CPP.<\/li>\n<li>App Store Connect now shows search statistics for each CPP separately.<\/li>\n<li>However, you can&#8217;t freely choose the keywords: Apple automatically suggests them from the &#8220;keywords&#8221; field of the latest app version. In my opinion, this is a major limitation, which is why this change in App Store Optimization is not a game changer.<\/li>\n<li>Keywords used in the title and subtitle are not eligible for assignment.<\/li>\n<li>The feature is currently available only in the U.S. and only for the &#8220;English (U.S.)&#8221; localization. You can preview keywords in other localizations, but you can&#8217;t select them.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_does_this_mean_for_App_Store_Optimization\"><\/span><a id=\"post-1609-_yv6oy6ux8zsv\"><\/a><strong>What does this mean for App Store Optimization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This change is not revolutionary, but it is a step toward better content personalization in search results.<br \/>\nCustom Product Pages can now serve not only as a conversion tool in ads, but also as a mechanism for more accurately matching messaging to user queries.<\/p>\n<p>The \u201ckeywords\u201d field, which was often marginalized until now, is gaining importance. It should now be treated strategically and populated with terms that can trigger specific product page variants.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recommendations_for_App_Store_Optimization_specialists\"><\/span><a id=\"post-1609-_e72glzh9ca15\"><\/a><strong>Recommendations for App Store Optimization specialists:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Optimize the keywords field<\/strong> \u2014 treat it as a separate channel for activating CPPs.<\/li>\n<li><strong>Create themed pages<\/strong> \u2014 for example, a separate CPP for the \u201cHomework Helper\u201d feature, and another for the \u201cimage generator.\u201d<\/li>\n<li><strong>Avoid repeating keywords from the title and subtitle<\/strong> \u2014 these phrases are ignored.<\/li>\n<li><strong>Test and analyze<\/strong> \u2014 use App Analytics to monitor the performance of each individual page.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><a id=\"post-1609-_6sweb3nxp9qs\"><\/a><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ability to assign keywords to CPPs opens up new possibilities for segmentation and personalization on the App Store.<br \/>\nAlthough the feature is currently limited geographically and linguistically, it&#8217;s worth experimenting now and preparing for a broader rollout.<\/p>\n<p>ASO gains another tool that can impact CTR and conversion rates in App Store search.<br \/>\nThis is definitely <strong>not<\/strong> a game changer, despite what many developers are posting on Twitter and LinkedIn.<br \/>\nA true game changer would be access to organic keyword data in the App Store.<br \/>\nI see Apple\u2019s update more as an addition to ASO. Many developers are unlikely to notice this change, as Custom Product Pages are still not widely used among game and mobile app developers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 30, 2025, Apple officially introduced a feature that many App Store Optimization specialists had been waiting for: the ability to assign keywords to Custom Product Pages (CPP). From now on, these pages can appear organically in App Store search results, allowing for better alignment of the message with the user&#8217;s intent. Until now, Custom Product Pages (CPPs) were only available through Apple Search Ads campaigns or direct external links. Their potential was therefore limited to paid traffic. This new update increases their importance in App Store Optimization strategies. What has changed? According to Apple\u2019s documentation: Custom Product Pages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1611,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[277,266,278],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization","tag-app-store-connect-keywords","tag-custom-product-page-keywords","tag-keywords-cpp-apple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple adds keywords to Custom Product Pages (CPP)<\/title>\n<meta name=\"description\" content=\"On July 30, 2025, Apple officially introduced a feature that many App Store Optimization specialists had been waiting for: the ability to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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