{"id":1576,"date":"2025-07-09T04:51:08","date_gmt":"2025-07-09T04:51:08","guid":{"rendered":"https:\/\/arpubrothers.com\/blog\/?p=1576"},"modified":"2025-07-09T05:52:16","modified_gmt":"2025-07-09T05:52:16","slug":"app-store-optimization-changes-wwdc25","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/","title":{"rendered":"What\u2019s new in App Store Optimization after Apple\u2019s WWDC25?"},"content":{"rendered":"<p><a id=\"post-1576-_9ddmgrot2ssv\"><\/a><strong>What new solutions did Apple announce during the WWDC25 conference in the context of app and mobile game discoverability in the App Store? What are App Store Tags and how do they change the App Store Optimization strategy? How can Custom Product Pages now be associated with keywords? You will read about all this in the text below.<\/strong><\/p>\n<p>The <a href=\"https:\/\/developer.apple.com\/wwdc25\/\">WWDC25<\/a> conference brought groundbreaking changes to the way apps are discovered in the App Store. Apple presented a range of innovative solutions based on artificial intelligence that fundamentally change the<a href=\"https:\/\/arpubrothers.com\"> App Store Optimization<\/a> (ASO) strategy. The most important announcements include App Store Tags, keywords for Custom Product Pages (CPP), and Accessibility Nutrition Labels\u2014features that together create a new ecosystem for the discoverability of mobile applications.<\/p>\n<p>These changes are not cosmetic improvements, but a strategic evolution of Apple towards a more intelligent and user-oriented App Store experience. For App Store Optimization (ASO) specialists, they mean the need to rethink existing strategies and adapt to new possibilities of using artificial intelligence in the process of app positioning.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#App_Store_Tags_AI_at_the_Service_of_Discoverability\" >App Store Tags: AI at the Service of Discoverability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#How_AI-Powered_Tagging_Works\" >How AI-Powered Tagging Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Data_Sources_and_Metadata_Optimization\" >Data Sources and Metadata Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Developer_Control_and_Tag_Management\" >Developer Control and Tag Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Impact_on_User_Experience_and_Search\" >Impact on User Experience and Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Strategic_Implications_for_App_Store_Optimization\" >Strategic Implications for App Store Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Keywords_for_Custom_Product_Pages_Personalizing_Search_Results\" >Keywords for Custom Product Pages: Personalizing Search Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#The_Evolution_of_Custom_Product_Pages_in_the_Context_of_ASO\" >The Evolution of Custom Product Pages in the Context of ASO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Linking_Mechanism_and_Keyword_Strategy\" >Linking Mechanism and Keyword Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Challenges_in_Keyword_Management\" >Challenges in Keyword Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Impact_on_App_Store_Optimization_Performance_Measurement\" >Impact on App Store Optimization Performance Measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Expanded_Keyword_Field\" >Expanded Keyword Field<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Accessibility_Nutrition_Labels_A_New_Dimension_of_Discoverability\" >Accessibility Nutrition Labels: A New Dimension of Discoverability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Impact_on_App_Store_Optimization_Strategy\" >Impact on App Store Optimization Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#ntegration_with_Overall_Metadata_Strategy\" >ntegration with Overall Metadata Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Automatic_Review_Summaries_AI_in_Feedback_Analysis\" >Automatic Review Summaries: AI in Feedback Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Impact_on_App_Perception_in_Search_Results\" >Impact on App Perception in Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Review_Management_Strategy\" >Review Management Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#New_Analytics_Metrics_A_Revolution_in_Measuring_App_Store_Optimization_Effectiveness\" >New Analytics Metrics: A Revolution in Measuring App Store Optimization Effectiveness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Introduction_of_Over_100_New_Metrics\" >Introduction of Over 100 New Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Custom_Product_Pages_in_the_Spotlight\" >Custom Product Pages in the Spotlight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#New_Cohort_Analyses_From_Usage_to_Revenue\" >New Cohort Analyses: From Usage to Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Subscriptions\" >Subscriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Monthly_Recurring_Revenue_in_App_Store_Connect\" >Monthly Recurring Revenue in App Store Connect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Advanced_User_Segmentation_Metrics\" >Advanced User Segmentation Metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"App_Store_Tags_AI_at_the_Service_of_Discoverability\"><\/span><a id=\"post-1576-_g582poirtms2\"><\/a><strong>App Store Tags: AI at the Service of Discoverability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_AI-Powered_Tagging_Works\"><\/span><a id=\"post-1576-_dm0ey0l9wrsd\"><\/a><strong>How AI-Powered Tagging Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most important novelty from the App Store Optimization (ASO) perspective is the introduction of App Store Tags\u2014a system of labels generated by Apple\u2019s Large Language Models (LLM), which analyze app metadata and automatically assign appropriate tags describing the app\u2019s features and capabilities. This is Apple\u2019s first significant step toward using AI to automate the categorization of apps in the App Store.<\/p>\n<p>The tagging process takes place in three stages: first, the LLM analyzes various sources of app metadata, then it generates potential tags, and finally, each tag is verified by a human before publication. This hybrid model, combining AI automation with human oversight, is designed to ensure the high quality and relevance of the assigned tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"894\" class=\"wp-image-1577\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1.png 1818w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-300x148.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-1024x504.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-768x378.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-1536x755.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-1680x826.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-1240x610.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-860x423.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-680x334.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-500x246.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-400x197.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-250x123.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-200x98.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-76x37.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-1-50x25.png 50w\" sizes=\"auto, (max-width: 1818px) 100vw, 1818px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_Sources_and_Metadata_Optimization\"><\/span><a id=\"post-1576-_zbby9o73ak64\"><\/a><strong>Data Sources and Metadata Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The App Store Tags system draws information from various sources of app metadata, including the app description, category, core metadata, and screenshots. Apple has confirmed that the system analyzes these elements to generate relevant tags. However, the question remains whether the system also takes into account content from user reviews.<\/p>\n<p>This uncertainty presents a challenge for ASO specialists planning optimization for the new system. The lack of clear guidelines means it is necessary to experiment and observe which metadata elements have the greatest impact on the generated tags.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Developer_Control_and_Tag_Management\"><\/span><a id=\"post-1576-_8gcjpk2sb93p\"><\/a><strong>Developer Control and Tag Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despite the automatic generation of tags, Apple has provided developers with control over the process. In App Store Connect, there is a new app information page where developers can review the assigned tags and choose to deactivate them. However, developers cannot manually add their own tags from a predefined list, as is possible in Google Play Store\u2014the entire generation process remains under the control of the AI system.<\/p>\n<p>This approach differs from the Google model in Google Play Console, where developers have more control, but it may provide greater consistency of tags across the entire App Store ecosystem. For App Store Optimization strategy, this means the need for proactive monitoring of assigned tags and quickly reacting to unwanted labels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"864\" class=\"wp-image-1578\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2.png 1818w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-300x143.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-1024x487.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-768x365.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-1536x730.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-1680x798.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-1240x589.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-860x409.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-680x323.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-500x238.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-400x190.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-250x119.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-200x95.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-100x48.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-76x36.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-2-50x24.png 50w\" sizes=\"auto, (max-width: 1818px) 100vw, 1818px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_User_Experience_and_Search\"><\/span><a id=\"post-1576-_hltqb3o5heks\"><\/a><strong>Impact on User Experience and Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>App Store Tags will be visible in search results next to the app category and within the apps displayed in the results. Users will be able to click on tags, which will take them to curated collections of all apps offering similar features. This feature is a significant expansion of app discovery possibilities beyond traditional categories.<\/p>\n<p>Tags will also appear on the search page, which may fundamentally change the way users navigate the App Store. Instead of relying on broad categories, users will be able to search for apps based on very specific features, increasing the chances of discovering niche apps with specialized capabilities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategic_Implications_for_App_Store_Optimization\"><\/span><a id=\"post-1576-_a35d416ierd4\"><\/a><strong>Strategic Implications for App Store Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The introduction of App Store Tags has far-reaching consequences for ASO strategies. First, the importance of high-quality metadata will increase even further, as the AI system generates tags based on this information. App Store Optimization (ASO) specialists will need to pay special attention to the accuracy and completeness of app metadata.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1770\" height=\"870\" class=\"wp-image-1579\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3.png 1770w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-300x147.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-1024x503.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-768x377.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-1536x755.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-1680x826.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-1240x609.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-860x423.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-680x334.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-500x246.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-400x197.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-250x123.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-200x98.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-76x37.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-3-50x25.png 50w\" sizes=\"auto, (max-width: 1770px) 100vw, 1770px\" \/><\/p>\n<p>Secondly, the keyword strategy needs to be reconsidered. While traditional App Store Optimization (ASO) focused on optimizing the title, subtitle, and keyword field, the new tag system makes other metadata elements equally important. It is now necessary to take a holistic approach to all metadata.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"864\" class=\"wp-image-1580\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4.png 1694w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-300x153.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-1024x522.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-768x392.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-1536x783.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-1680x857.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-1240x632.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-860x439.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-680x347.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-500x255.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-400x204.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-250x128.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-200x102.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-100x51.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-76x39.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-4-50x26.png 50w\" sizes=\"auto, (max-width: 1694px) 100vw, 1694px\" \/><\/p>\n<p>The third aspect is the need to regularly monitor automatically generated tags. Incorrect tags can negatively impact the app\u2019s positioning or attract the wrong user group, which may result in a decrease in conversion rates on the product page of the game or mobile app. That\u2019s why developers need to stay vigilant and respond quickly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"834\" class=\"wp-image-1581\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5.png 1746w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-300x143.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-1024x489.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-768x367.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-1536x734.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-1680x802.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-1240x592.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-860x411.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-680x325.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-500x239.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-400x191.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-250x119.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-200x96.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-100x48.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-76x36.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-5-50x24.png 50w\" sizes=\"auto, (max-width: 1746px) 100vw, 1746px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keywords_for_Custom_Product_Pages_Personalizing_Search_Results\"><\/span><a id=\"post-1576-_bxltzdoqm1ad\"><\/a><strong>Keywords for Custom Product Pages: Personalizing Search Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"The_Evolution_of_Custom_Product_Pages_in_the_Context_of_ASO\"><\/span><a id=\"post-1576-_th7xa8tblnbi\"><\/a><strong>The Evolution of Custom Product Pages in the Context of ASO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A groundbreaking change for App Store Optimization (ASO) is the ability to link Custom Product Pages (CPP) with organic keywords, which means that CPPs can now appear in search results outside of the Apple Ads context. This feature democratizes conversion optimization opportunities, extending them to organic search traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"732\" class=\"wp-image-1582\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6.png 1738w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-300x126.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-1024x431.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-768x323.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-1536x647.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-1680x708.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-1240x522.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-860x362.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-680x286.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-500x211.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-400x168.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-250x105.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-200x84.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-100x42.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-76x32.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-6-50x21.png 50w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\" \/><\/p>\n<p>Until now, Custom Product Pages were mainly used in paid advertising campaigns, where you could direct paid traffic to a custom product page. The new feature opens up entirely new perspectives for App Store Optimization (ASO) strategies, enabling the creation of highly personalized experiences for different search queries without the need to pay for ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Linking_Mechanism_and_Keyword_Strategy\"><\/span><a id=\"post-1576-_12ssr68k2am4\"><\/a><strong>Linking Mechanism and Keyword Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Developers will be able to link keywords to selected Custom Product Pages. When a user searches for an app using a specific keyword, they will be able to see a specially prepared version of the product page, optimized for that query. An important advantage of this feature is that assigning keywords will not require a review process and will take effect immediately.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"852\" class=\"wp-image-1583\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7.png 1638w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-300x156.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-1024x533.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-768x399.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-1536x799.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-1240x645.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-860x447.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-680x354.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-500x260.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-400x208.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-250x130.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-200x104.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-100x52.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-76x40.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-7-50x26.png 50w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><\/p>\n<p>This feature requires a fundamental rethinking of keyword strategy. Developers will have to make difficult decisions regarding the allocation of the most important keywords between the app\u2019s title and subtitle (which probably will not be linkable from Custom Product Pages) and the keyword field.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_in_Keyword_Management\"><\/span><a id=\"post-1576-_blkzqhx6j2\"><\/a><strong>Challenges in Keyword Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main challenge is managing potential keyword overlaps between different Custom Product Pages. For apps with complex functionality, this may mean having to forgo targeting certain keyword combinations.<\/p>\n<p>If the linking system operates in exact match mode for individual entries, developers may be forced to repeat main keywords in different combinations multiple times. This can lead to exhausting the available slots for Custom Product Pages (limit of 35), which is especially problematic for apps with a wide range of features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_App_Store_Optimization_Performance_Measurement\"><\/span><a id=\"post-1576-_pcld81n7iezm\"><\/a><strong>Impact on App Store Optimization Performance Measurement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The new feature introduces challenges in measuring the effectiveness of ASO strategies. Assessing the impact of CPPs on organic traffic will be complicated, as conversion depends not only on the page content, but also on search ranking, competition, and other factors. The good news is that App Analytics will display search traffic per Custom Product Page, which will help better understand the effectiveness of individual pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expanded_Keyword_Field\"><\/span><a id=\"post-1576-_cjdeuqjjlebh\"><\/a><strong>Expanded Keyword Field<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During the demonstration at WWDC 2025, Apple showed keyword fields with 107 characters, compared to the current limit of 100 characters. This suggests that Apple has either increased the character limit or stopped counting commas toward the total character count (remember, do not use spaces after commas in the keyword field). Although this feature is not yet active, it indicates that Apple may expand keyword optimization capabilities in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Accessibility_Nutrition_Labels_A_New_Dimension_of_Discoverability\"><\/span><a id=\"post-1576-_5ac9ft9stp2a\"><\/a><strong>Accessibility Nutrition Labels: A New Dimension of Discoverability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_App_Store_Optimization_Strategy\"><\/span><a id=\"post-1576-_e6qb0f84ivo8\"><\/a><strong>Impact on App Store Optimization Strategy <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Accessibility Nutrition Labels, although focused on accessibility, are also significant for ASO strategy. These labels will be displayed on app product pages, similar to privacy labels, and may influence users\u2019 decisions to download an app.<\/p>\n<p>For App Store Optimization (ASO) specialists, this means a new element to consider in app positioning strategy. Apps with well-implemented accessibility features and appropriate labels may gain a competitive advantage, especially in user segments with different accessibility needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"864\" class=\"wp-image-1584\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8.png 1772w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-300x146.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-1024x499.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-768x374.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-1536x749.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-1680x819.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-1240x605.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-860x419.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-680x332.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-500x244.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-400x195.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-250x122.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-200x98.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-76x37.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-8-50x24.png 50w\" sizes=\"auto, (max-width: 1772px) 100vw, 1772px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ntegration_with_Overall_Metadata_Strategy\"><\/span><a id=\"post-1576-_f4zy88tjx2z4\"><\/a><strong>ntegration with Overall Metadata Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2025\/224\/\">Accessibility Nutrition Labels<\/a> should be treated as part of a broader app metadata strategy. Developers can use these labels to make their app stand out in search results, especially if competitors are not investing in accessibility features.<\/p>\n<p>Additionally, implementing accessibility features can positively influence other aspects of ASO, such as user ratings and long-term retention, which indirectly affects App Store ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automatic_Review_Summaries_AI_in_Feedback_Analysis\"><\/span><a id=\"post-1576-_nq7vvuvh02tu\"><\/a><strong>Automatic Review Summaries: AI in Feedback Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_App_Perception_in_Search_Results\"><\/span><a id=\"post-1576-_n58pnaxw235q\"><\/a><strong>Impact on App Perception in Search Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The introduction of automatic review summaries generated by LLMs can significantly affect how potential users perceive an app. A well-written, positive summary can increase conversion rates, while a summary that highlights issues may discourage downloads.<\/p>\n<p>For ASO strategy, this means the need for even more active reputation management in the App Store. ASO specialists will need to monitor not only individual reviews but also automatically generated summaries and respond to negative feedback that may be highlighted by the AI system.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Review_Management_Strategy\"><\/span><a id=\"post-1576-_ei1kar6is4n4\"><\/a><strong>Review Management Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automatic summaries can make review management even more critical to App Store Optimization (ASO) success. Developers will need to proactively encourage satisfied users to leave positive reviews to influence the content of automatic summaries. Let\u2019s be honest, the number of positive ratings and reviews also affects keyword ranking in App Store search results.<\/p>\n<p>Additionally, responding quickly to issues reported in reviews can help improve automatic summaries in future generation cycles, which in the long run will positively affect app ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_Analytics_Metrics_A_Revolution_in_Measuring_App_Store_Optimization_Effectiveness\"><\/span><a id=\"post-1576-_8m4ev4sfiuqa\"><\/a><strong>New Analytics Metrics: A Revolution in Measuring App Store Optimization Effectiveness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Introduction_of_Over_100_New_Metrics\"><\/span><a id=\"post-1576-_c70q70fhjint\"><\/a><strong>Introduction of Over 100 New Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apple is introducing significant changes to App Store Connect Analytics, which are already attracting the attention of developers who are noticing the platform\u2019s new focus on monetization and user segmentation. These changes represent a fundamental evolution in the way app performance is measured and analyzed in the App Store.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1812\" height=\"814\" class=\"wp-image-1585\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9.png 1812w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-300x135.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-1024x460.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-768x345.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-1536x690.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-1680x755.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-1240x557.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-860x386.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-680x305.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-500x225.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-400x180.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-250x112.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-200x90.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-100x45.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-76x34.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-9-50x22.png 50w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\" \/><\/p>\n<p>The new analytics features are not just cosmetic improvements, but a strategic shift towards a more advanced understanding of user behavior and its impact on revenue. For ASO specialists, this means access to much more detailed data that can fundamentally change the way apps are optimized.<\/p>\n<p>I really like this change, and I think that after the update in App Store Analytics, I will prepare a dedicated post about analytics metrics in App Store Connect.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1794\" height=\"886\" class=\"wp-image-1586\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10.png 1794w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-300x148.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-1024x506.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-768x379.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-1536x759.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-1680x830.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-1240x612.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-860x425.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-680x336.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-500x247.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-400x198.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-250x123.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-200x99.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-76x38.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-10-50x25.png 50w\" sizes=\"auto, (max-width: 1794px) 100vw, 1794px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Custom_Product_Pages_in_the_Spotlight\"><\/span><a id=\"post-1576-_2eudjkr9l0mv\"><\/a><strong>Custom Product Pages in the Spotlight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The biggest change developers will notice is the move of Custom Product Pages (CPP) and in-app events to the main screen instead of hiding them in the menu. This clearly communicates how important Apple now considers these features. Custom Product Pages allow the creation of different App Store listings for different types of users, and placing them front and center means Apple expects developers to stop using generic app pages and start personalizing their approach.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"888\" class=\"wp-image-1587\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11.png 1792w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-300x149.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-1024x507.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-768x381.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-1536x761.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-1680x833.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-1240x614.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-860x426.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-680x337.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-500x248.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-400x198.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-250x124.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-200x99.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-100x50.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-76x38.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-11-50x25.png 50w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>This change has deep implications for App Store Optimization strategy. Developers who previously treated Custom Product Pages as an additional feature must now recognize them as a key element of their user acquisition strategy. The central placement of these features suggests that Apple will likely favor apps that actively use personalization in their ranking algorithms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Cohort_Analyses_From_Usage_to_Revenue\"><\/span><a id=\"post-1576-_67jb9cauqpuz\"><\/a><strong>New Cohort Analyses: From Usage to Revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the WWDC 2025 conference, Apple introduced significant changes to App Analytics, particularly in the area of cohort analysis. The most important novelty is the addition of two new cohort metrics: Download-to-Paid Conversion, which shows how quickly new users make purchases, and Average Proceeds per Download, which tracks revenue growth per user over time. These metrics allow developers to see how long it takes for users to become paying customers after downloading the app and how much money they spend in subsequent days.<\/p>\n<p>Apple has also created an entirely new &#8220;Cohorts&#8221; section in the App Analytics sidebar, enabling deeper analysis of these metrics. Under each metric, two new benchmarks have been added, allowing you to immediately compare your performance with a peer group. There is also a new &#8220;Cohorts Analysis&#8221; page that provides a detailed view of cohort behavior in a table format. At the same time, App Analytics has received expanded filtering options\u2014now you can add up to 7 different filters to any metric (more than double the previous amount) and select multiple values within each filter. This allows for very detailed analysis, such as checking which traffic sources have the best conversion rates for a specific custom product page in the USA and Canada on iPhone and iPad running iOS 18.<\/p>\n<p>These changes greatly expand the possibilities for cohort analysis in App Store Connect, giving developers better tools to understand user behavior and optimize monetization strategies by identifying performance gaps and opportunities for improvement at various stages of the conversion funnel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1794\" height=\"882\" class=\"wp-image-1588\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12.png 1794w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-300x147.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-1024x503.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-768x378.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-1536x755.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-1680x826.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-1240x610.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-860x423.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-680x334.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-500x246.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-400x197.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-250x123.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-200x98.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-76x37.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-12-50x25.png 50w\" sizes=\"auto, (max-width: 1794px) 100vw, 1794px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subscriptions\"><\/span><a id=\"post-1576-_yx7frg1qsckf\"><\/a><strong>Subscriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apple is significantly expanding the capabilities of App Store Connect Analytics by introducing a dedicated &#8220;Subscriptions&#8221; section. This new functionality is designed with developers in mind who need better insight into the performance of their subscription models. The changes announced at WWDC 2025 will certainly please developers who sell mobile apps in the App Store using the subscription model. Users will now see an expanded &#8220;Monetization&#8221; section in the sidebar with four new subsections: Sales, Subscriptions, Cohorts, and Offers, which means that all key monetization metrics are in one place and the developer workflow is greatly improved.<\/p>\n<p>In the main part of the interface, users will have immediate access to three fundamental metrics: Active Plans, showing the total number of active subscription plans with a percentage change compared to the previous period; Paid Plans, displaying the number of paid plans along with a growth or decline trend; and Monthly Recurring Revenue, presenting monthly recurring revenue\u2014a key metric for any subscription business. The central element of the new interface is the Net Paid Plans chart, which offers developers a detailed look at the dynamics of their subscriber base by showing the trend over time and a detailed breakdown into Plan Starts (the number of new subscriptions, including both new activations and reactivations) and Churn (the number of canceled subscriptions, allowing instant identification of retention issues).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1762\" height=\"978\" class=\"wp-image-1589\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13.png 1762w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-300x167.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-1024x568.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-768x426.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-1536x853.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-1680x932.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-1240x688.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-860x477.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-680x377.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-500x278.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-400x222.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-250x139.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-200x111.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-100x56.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-76x42.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-13-50x28.png 50w\" sizes=\"auto, (max-width: 1762px) 100vw, 1762px\" \/><\/p>\n<p>At the bottom of the interface, developers will find two additional and extremely valuable charts: Average Retention, which visualizes how subscription retention changes over time, allowing trends and periods of highest churn to be identified; and Active Plans by Plan Name, presenting a detailed breakdown of active plans by name, so developers can see which of their offers are most popular and generate the highest engagement.<\/p>\n<p>This update is a significant step forward in providing developers with the tools they need to effectively optimize their monetization strategies and build a sustainable subscription (SaaS) business within the App Store ecosystem, offering a comprehensive view of subscription performance in one place with intuitive visualization of all key metrics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monthly_Recurring_Revenue_in_App_Store_Connect\"><\/span><a id=\"post-1576-_wles35juq4td\"><\/a><strong>Monthly Recurring Revenue in App Store Connect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The introduction of <strong>Monthly Recurring Revenue (MRR)<\/strong> tracking directly in App Store Connect has been a huge request from developers. If you have a subscription app, you no longer need separate tools to understand your recurring revenue.<\/p>\n<p>This feature is particularly important for the ASO strategy of subscription apps. The ability to directly link ASO activities with their impact on MRR allows for much more precise measurement of ROI from optimization investments. I think many developers who want to save on analytics tools will stop looking towards solutions like <a href=\"https:\/\/revenucat.com\">RevenueCat <\/a>or <a href=\"https:\/\/adapty.io\">Adapty<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advanced_User_Segmentation_Metrics\"><\/span><a id=\"post-1576-_v69sxoa2zzsd\"><\/a><strong>Advanced User Segmentation Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The new metrics allow for deeper segmentation of users based on their behavior and spending patterns. You can analyze which user segments are the most valuable and how different App Store Optimization (ASO) strategies affect the acquisition of these valuable groups. From now on, developers can analyze and filter data by up to <strong>7 different metrics <\/strong>simultaneously.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"1756\" height=\"882\" class=\"wp-image-1590\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14.png\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14.png 1756w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-300x151.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-1024x514.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-768x386.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-1536x771.png 1536w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-1680x844.png 1680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-1240x623.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-860x432.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-680x342.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-500x251.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-400x201.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-250x126.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-200x100.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-100x50.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-76x38.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/07\/word-image-1576-14-50x25.png 50w\" sizes=\"auto, (max-width: 1756px) 100vw, 1756px\" \/><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><a id=\"post-1576-_eeumxi1eq9hf\"><\/a><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WWDC 2025 introduces fundamental changes in the way apps are discovered in the App Store, requiring App Store Optimization specialists to rethink their current strategies. App Store Tags and keywords for Custom Product Pages create a new ecosystem of discoverability, where artificial intelligence plays a key role in the app positioning process.<\/p>\n<p>The key to success will be rapid adaptation to the new features and a comprehensive approach to optimization that treats all metadata elements as part of a larger ASO strategy. App Store Optimization specialists who invest in high-quality implementation of these new features can gain a significant competitive advantage in the increasingly advanced App Store ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What new solutions did Apple announce during the WWDC25 conference in the context of app and mobile game discoverability in the App Store? What are App Store Tags and how do they change the App Store Optimization strategy? How can Custom Product Pages now be associated with keywords? You will read about all this in the text below. The WWDC25 conference brought groundbreaking changes to the way apps are discovered in the App Store. Apple presented a range of innovative solutions based on artificial intelligence that fundamentally change the App Store Optimization (ASO) strategy. The most important announcements include App [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1566,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[261,267,263,260,266,143,262],"class_list":["post-1576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization","tag-adapty","tag-app-store-connect-subscriptions","tag-app-store-optimization-changes","tag-app-store-tags","tag-custom-product-page-keywords","tag-revenuecat","tag-wwdc25"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s New in App Store Optimization After Apple\u2019s WWDC25?<\/title>\n<meta name=\"description\" content=\"The WWDC25 conference brought groundbreaking changes to the way apps are discovered in the App Store. Apple presented a range of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s New in App Store Optimization After Apple\u2019s WWDC25?\" \/>\n<meta property=\"og:description\" content=\"The WWDC25 conference brought groundbreaking changes to the way apps are discovered in the App Store. 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Apple presented a range of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-changes-wwdc25\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s New in App Store Optimization After Apple\u2019s WWDC25?","og_description":"The WWDC25 conference brought groundbreaking changes to the way apps are discovered in the App Store. 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