<\/span><\/h2>\nWhether this is a bug, an A\/B test, or a permanent algorithm change \u2014 it\u2019s worth making sure your screenshots align with the new approach right now.<\/p>\n
If you\u2019ve noticed ranking drops, start your analysis with your screenshots. This might be the key factor determining your app\u2019s visibility in the App Store over the coming weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"
Over the past week, many app publishers (myself included) have noticed sharp drops in keyword rankings in the App Store, particularly in English-speaking countries such as the United States, United Kingdom, Canada, and Australia. These changes have affected even long-standing apps, which may indicate a significant update to Apple\u2019s search algorithm. These ranking drops are also reflected in the data. AppTweak, a tool that monitors anomalies in keyword rankings, recorded a noticeable spike in the so-called Anomaly Score between June 5\u20139, 2025. The values exceeded the +3 threshold, reaching as high as +6 on June 7 and 8 \u2014 clearly […]<\/p>\n","protected":false},"author":1,"featured_media":1535,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[140,77,74,142,141],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization","tag-app-store-keyword-drops","tag-appfigures","tag-apptweak","tag-ariel-michaeli","tag-screenshots-app-store"],"yoast_head":"\n
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To date, I\u2019ve delivered over 200 million paid and organic installs.","sameAs":["https:\/\/www.linkedin.com\/in\/piotrplachta\/"]}]}},"_links":{"self":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":3,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":1538,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts\/1532\/revisions\/1538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-1532-1.png\")
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<\/p>\n