{"id":1158,"date":"2021-08-23T16:28:21","date_gmt":"2021-08-23T16:28:21","guid":{"rendered":"https:\/\/arpubrothers.com\/blog\/?p=1158"},"modified":"2022-01-10T21:41:33","modified_gmt":"2022-01-10T21:41:33","slug":"app-store-optimization-casino-games-huuuge-playtika","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-casino-games-huuuge-playtika\/","title":{"rendered":"App Store Optimization Battle \u2013 Huuuge Casino Slots Vegas vs. Slotomania"},"content":{"rendered":"

We decided to introduce a series of articles about App Store Optimization<\/a> on our blog where we will analyze and evaluate metadata and App Store Optimization strategies of the most popular mobile apps and games.<\/p>\n

We are going to call this series App Store Optimization (ASO) Battle<\/em>. In it, we will compare two applications from the same category in terms of different metadata, position on a given keyword, and app position in the ranking in a given category. I will not be analyzing icons, screenshots and promotional videos here because the casino games industry makes practically all of them in the same style and color scheme. Two casino slots games from two of the most popular casino games developers and publishers – Huuuge Games and Playtika – will have first fire. Paid traffic for mobile social casino games can be pricey. The paid cost of installing casino games is up to several dollars depending on the advertising network. On top of that, paid acquisition for casino games is a bit steep.<\/p>\n

According to data from the LiftOff report, the \u201cCasino\u201d category cost of installation in the United States is $5.55, and the cost of acquiring a first-time paying player is $40.15. Mobile casino games in the United States also have a high payment ratio (installation -> payment) of 13.8%. Does it pay publishers of mobile casino games to invest in paid user acquisition? Yes, it does. According to Appsflyer, social casino games are characterized by exceptional performance indicators (KPIs).<\/p>\n

Day 1 retention<\/a> for social casino games is 32.2%, day 3 \u2013 17.1%, day 7 \u2013 11%, day 14 \u2013 7.2, and day 30 \u2013 4.2%.<\/p>\n

\"Casino

Source: Appsflyer<\/p><\/div>\n

For the United States and social casino games, these figures are even more acute, where day 1 retention is 33.8%, day 3 \u2013 19.5%, day 7 \u2013 13.3%, day 14 \u2013 9.2%, and day 30 \u2013 5.8%.<\/p>\n

\"Social

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Source: Appsflyer<\/p><\/div>\n

According to data from SuperData Research, mobile casino players spend 57 minutes in the game per session, generating $39.87 per month. The LTV for mobile social casino games at $324 is also very high. As you can see, social casino players are non-random; they enjoy spending and staying in the game in the long run. The numbers that we are talking about in the \u201ccasino\u201d category can be best seen in the AppMagic ranking which shows the revenues of publishers such as Playtika<\/a>, Huuuge Games<\/a>, Scopely<\/a> or Murka Games<\/a>.<\/p>\n

\"Revenue

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Source: AppMagic<\/p><\/div>\n

In addition to paid traffic, there is organic traffic which is a huge factor in generating revenue for mobile games. In today\u2019s article, we will look at two social slot machine games in the Android version, i.e., Huuuge Casino Slots Vegas<\/a> and Slotomania™ Slots: Casino Slot Machine Games<\/a>.<\/p>\n

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