{"id":1113,"date":"2021-08-16T17:44:54","date_gmt":"2021-08-16T17:44:54","guid":{"rendered":"https:\/\/arpubrothers.com\/blog\/?p=1113"},"modified":"2022-01-10T21:41:55","modified_gmt":"2022-01-10T21:41:55","slug":"app-store-optimization-2021-top-10-kpis","status":"publish","type":"post","link":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/","title":{"rendered":"App Store Optimization for mobile apps and games in 2021 &#8211; top 10 key performance indicators"},"content":{"rendered":"<p><strong>\u00a0<\/strong>In the recent years, <a href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-android-google-play\/\" target=\"_blank\" rel=\"noopener noreferrer\">App Store Optimization in Google Play<\/a> and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and breakthrough on given positions in the App Store, the dominance of browsing traffic in the App Store and Google Play, adding new categories by stores, and decreasing the character limit for title in Google Play. That said, changes in ASO (App Store Optimization) do not go hand in hand with shifts in performance indicators, which you must measure with different versions of metadata for your game or mobile app.<\/p>\n<p>Below are top 10 key performance indicators that you must be sure to measure when positioning games or mobile applications.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Keyword_position_in_App_Store_and_Google_Play_search_results\" >Keyword position in App Store and Google Play search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Daily_number_of_views_for_Similar_Apps_tab_games_and_apps\" >Daily number of views for Similar Apps tab games and apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Daily_number_of_unique_viewsUnique_number_eg_monthly_app_game_views_in_the_search_results\" >Daily number of unique views\/Unique number, e.g., monthly app (game) views in the search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Daily_number_of_unique_viewsUnique_number_of_views_for_your_app_game_in_browsing_results\" >Daily number of unique views\/Unique number of views for your app (game) in browsing results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Daily_number_of_unique_product_page_visits_in_browsing_resultsNumber_of_unique_product_page_visits_in_browsing_results\" >Daily number of unique product page visits in browsing results\/Number of unique product page visits in browsing results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Number_of_app_highlights_in_the_App_Store_or_Google_PlayNumber_of_featured_app_views_in_the_App_Store\" >Number of app highlights in the App Store or Google Play\/Number of featured app views in the App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Conversion_from_views_to_visits_to_your_product_page\" >Conversion from views to visits to your product page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Conversion_from_visits_to_downloads\" >Conversion from visits to downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Number_of_organic_app_downloads\" >Number of organic app downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#Sales\" >Sales<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_position_in_App_Store_and_Google_Play_search_results\"><\/span>Keyword position in App Store and Google Play search results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1115\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play-.png\" alt=\"keyword position Google Play\" width=\"1169\" height=\"567\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play-.png 1169w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--300x146.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--768x373.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--1024x497.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--860x417.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--680x330.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--500x243.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--400x194.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--250x121.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--200x97.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--76x37.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/1-keyword-position-Google-Play--50x24.png 50w\" sizes=\"auto, (max-width: 1169px) 100vw, 1169px\" \/><\/a><\/p>\n<p>When optimizing metadata for iOS (title, subtitle, keywords, in-app keywords), Android (title, short description, description, anchor links) the central objective is to improve the position of selected keywords and reach the top 10 search results. A higher keyword position means a higher CTR from view-to-click, more product page visits and more installations if your application or game is thematically related to the keyword. In 2021, getting the TOP 10 for the best keywords in terms of search volume is a demanding task that requires plenty of work&#8230; and that means from several months to several years.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Daily_number_of_views_for_Similar_Apps_tab_games_and_apps\"><\/span>Daily number of views for Similar Apps tab games and apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both stores have a Similar Apps section where you can generate additional downloads. If your application is related by keywords and has the same users, then it will be displayed on the product page of another app. There are already mentions of what impacts visibility on the \u2018<a href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-similar-apps-google-play\/\" target=\"_blank\" rel=\"noopener noreferrer\">similar apps<\/a>\u2019 tab on Google Play on the blog. The greater the number of daily views on product pages of other games or applications, the greater the number of downloads for your app.<\/p>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1116\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder.png\" alt=\"Similar Apps Tab Google Play Tinder\" width=\"1183\" height=\"364\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder.png 1183w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-300x92.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-768x236.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-1024x315.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-860x265.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-680x209.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-500x154.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-400x123.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-250x77.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-200x62.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-100x31.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-76x23.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/8-Similar-Apps-Tab-Google-Play-Tinder-50x15.png 50w\" sizes=\"auto, (max-width: 1183px) 100vw, 1183px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1117\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play.png\" alt=\"similar apps tab Google Play\" width=\"983\" height=\"654\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play.png 983w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-300x200.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-768x511.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-860x572.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-680x452.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-500x333.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-400x266.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-250x166.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-200x133.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-100x67.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-76x51.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/2-similar-apps-tab-Google-Play-50x33.png 50w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Daily_number_of_unique_viewsUnique_number_eg_monthly_app_game_views_in_the_search_results\"><\/span>Daily number of unique views\/Unique number, e.g., monthly app (game) views in the search results<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" class=\"wp-image-1114\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/word-image.png\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1118\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions-.png\" alt=\"App Store Search Impressions\" width=\"1395\" height=\"419\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions-.png 1395w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--300x90.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--768x231.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--1024x308.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--1240x372.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--860x258.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--680x204.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--500x150.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--400x120.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--250x75.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--200x60.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--100x30.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--76x23.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/3-App-Store-Search-Impressions--50x15.png 50w\" sizes=\"auto, (max-width: 1395px) 100vw, 1395px\" \/><\/a><\/p>\n<p>The daily number of unique views of your application in stores shows how many times your app or game has been displayed for different key phrases (there can be hundreds or thousands of them) in the search results. You can browse the App Store to check the daily number of views for your application in the search results.<\/p>\n<p>In order to generate a large number of views, your application must be indexed for a number of keywords that will have a high volume of searches.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Daily_number_of_unique_viewsUnique_number_of_views_for_your_app_game_in_browsing_results\"><\/span>Daily number of unique views\/Unique number of views for your app (game) in browsing results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1119\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions.png\" alt=\"App Store Browse Impressions\" width=\"1394\" height=\"416\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions.png 1394w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-300x90.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-768x229.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-1024x306.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-1240x370.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-860x257.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-680x203.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-500x149.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-400x119.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-250x75.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-200x60.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-100x30.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-76x23.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/4-App-Store-Browse-Impressions-50x15.png 50w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\" \/><\/a><\/p>\n<p>Organic traffic in Google Play and App Store is divided into search traffic and browsing traffic (high position in a given section, category, featuring applications or games). Changes to App Store Optimization are irrevocable and it\u2019s clear that in the next few years, organic traffic will be built on traffic from browsing. Even now, for most applications browsing traffic is already 85%-75% vs. 15% -25% from organic traffic. In 2021 building traffic from browsing is the cornerstone of App Store Optimization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Daily_number_of_unique_product_page_visits_in_browsing_resultsNumber_of_unique_product_page_visits_in_browsing_results\"><\/span>Daily number of unique product page visits in browsing results\/Number of unique product page visits in browsing results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A large number of daily unique visits from search results means that your keywords are ranked high in the App Store and Google Play. If you are generating views, but not product page visits, there\u2019s a very real possibility that your application for a given keyword is outside the TOP 10. If that happens, it is worth doing an audit and prioritizing other keywords (e.g., with a smaller volume and with a smaller number of competing games in the search results).<\/p>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1120\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search.png\" alt=\"Product Page Views App Store Search\" width=\"1417\" height=\"424\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search.png 1417w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-300x90.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-768x230.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-1024x306.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-1240x371.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-860x257.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-680x203.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-500x150.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-400x120.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-250x75.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-200x60.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-100x30.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-76x23.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/5-Product-Page-Views-App-Store-Search-50x15.png 50w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\" \/><\/a><\/p>\n<p>If you are not generating your number of visits from browsing in the App Store, it means that your application is not ranked, e.g., it\u2019s not featured by the App Store in its category or similar applications are not displayed on the tab.<\/p>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1121\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse.png\" alt=\"Product Page Views App Store Browse\" width=\"1405\" height=\"433\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse.png 1405w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-300x92.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-768x237.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-1024x316.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-1240x382.png 1240w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-860x265.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-680x210.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-500x154.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-400x123.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-250x77.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-200x62.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-100x31.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-76x23.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/6-Product-Page-Views-App-Store-Browse-50x15.png 50w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_app_highlights_in_the_App_Store_or_Google_PlayNumber_of_featured_app_views_in_the_App_Store\"><\/span>Number of app highlights in the App Store or Google Play\/Number of featured app views in the App Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Featuring on the App Store and featuring on Google Play are two separate things. The former is all about developing a relationship with the App Store and its editors. Poor app graphics or gameplay mean no chance of featuring.<\/p>\n<p>Application tests lie with the editors. If the editors are not fond of your game, it will not get featured. On the other hand, a game or application that does get featured may enjoy this privilege for the next several months or years. Featuring on the App Store begins with filling out a form.<\/p>\n<p>Now, as far as featuring on Google Play goes, it is mainly based on the number of daily downloads. If you generate a particular daily number of installations, you can enter the ranking and be awarded featuring from Google Play. If you spot an increased number of views in your browsing results in App Store Connect, it means that you have received featuring from the App Store. You can monitor featuring in the App Store using tools like <a href=\"https:\/\/apptweak.com\" target=\"_blank\" rel=\"noopener noreferrer\">Apptweak<\/a> or <a href=\"https:\/\/appfollow.io\/blog\/how-to-create-a-standout-app-icon-tips-from-aso-experts\" target=\"_blank\" rel=\"noopener noreferrer\">Appfollow<\/a>. A great number of features translates into more downloads from browsing.<\/p>\n<p><a href=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1123\" src=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings-.png\" alt=\"Number of featurings\" width=\"1154\" height=\"565\" srcset=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings-.png 1154w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--300x147.png 300w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--768x376.png 768w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--1024x501.png 1024w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--860x421.png 860w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--680x333.png 680w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--500x245.png 500w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--400x196.png 400w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--250x122.png 250w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--200x98.png 200w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--100x49.png 100w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--76x37.png 76w, https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/7-Number-of-featurings--50x24.png 50w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_from_views_to_visits_to_your_product_page\"><\/span>Conversion from views to visits to your product page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conversion from views to visits to your product pages is one of the key metrics out there. A high rate of conversion from views means that your keywords are ranked high or that your game or app is displayed frequently when browsing the App Store or Google Play.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_from_visits_to_downloads\"><\/span>Conversion from visits to downloads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A high conversion from visits to downloads means that your product page (metadata, icon, promotional video, screenshots) has a high quality, and users who have visited your product page from the search results ended up here thanks to a well-matched keyword.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_organic_app_downloads\"><\/span>Number of organic app downloads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most important indicator when positioning mobile applications that you must monitor during iterations of metadata in Google Play and the App Store. You can be generating high app views, a large number of visits, but still a low number of installs. In that case, your strategy needs to change.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales\"><\/span>Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the very end, there are application downloads and sales. If you\u2019re not selling, it may mean that you are reaching somebody else\u2019s target or that you have a poor-quality product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and breakthrough on given positions in the App Store, the dominance of browsing traffic in the App Store and Google Play, adding new categories by stores, and decreasing the character limit for title in Google Play. That said, changes in ASO (App Store Optimization) do not go hand in hand with shifts in performance indicators, which you must measure with different versions of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1125,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Store Optimization in 2021 - TOP 10 key performance indicators<\/title>\n<meta name=\"description\" content=\"In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Optimization in 2021 - TOP 10 key performance indicators\" \/>\n<meta property=\"og:description\" content=\"In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobile App Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-16T17:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-10T21:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/app-store-optimization-in-2021--1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Plachta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Plachta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App Store Optimization in 2021 - TOP 10 key performance indicators","description":"In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/","og_locale":"en_US","og_type":"article","og_title":"App Store Optimization in 2021 - TOP 10 key performance indicators","og_description":"In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and","og_url":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/","og_site_name":"Mobile App Marketing Agency","article_published_time":"2021-08-16T17:44:54+00:00","article_modified_time":"2022-01-10T21:41:55+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/app-store-optimization-in-2021--1024x683.jpg","type":"image\/jpeg"}],"author":"Peter Plachta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Peter Plachta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#article","isPartOf":{"@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/"},"author":{"name":"Peter Plachta","@id":"https:\/\/arpubrothers.com\/blog\/#\/schema\/person\/8a17df79e4d1f847a07d6d6afbbfc8a5"},"headline":"App Store Optimization for mobile apps and games in 2021 &#8211; top 10 key performance indicators","datePublished":"2021-08-16T17:44:54+00:00","dateModified":"2022-01-10T21:41:55+00:00","mainEntityOfPage":{"@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/"},"wordCount":1074,"image":{"@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/app-store-optimization-in-2021-.jpg","articleSection":["App Store Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/","url":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/","name":"App Store Optimization in 2021 - TOP 10 key performance indicators","isPartOf":{"@id":"https:\/\/arpubrothers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#primaryimage"},"image":{"@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/app-store-optimization-in-2021-.jpg","datePublished":"2021-08-16T17:44:54+00:00","dateModified":"2022-01-10T21:41:55+00:00","author":{"@id":"https:\/\/arpubrothers.com\/blog\/#\/schema\/person\/8a17df79e4d1f847a07d6d6afbbfc8a5"},"description":"In the recent years, App Store Optimization in Google Play and the App Store has undergone quite a change. In 2021 we are seeing more and more picks of keyword positions on Google Play, more difficult entry and","breadcrumb":{"@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#primaryimage","url":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/app-store-optimization-in-2021-.jpg","contentUrl":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2021\/08\/app-store-optimization-in-2021-.jpg","width":6000,"height":4000},{"@type":"BreadcrumbList","@id":"https:\/\/arpubrothers.com\/blog\/app-store-optimization-2021-top-10-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arpubrothers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"App Store Optimization for mobile apps and games in 2021 &#8211; top 10 key performance indicators"}]},{"@type":"WebSite","@id":"https:\/\/arpubrothers.com\/blog\/#website","url":"https:\/\/arpubrothers.com\/blog\/","name":"Mobile User Acquisition Agency","description":"Mobile User Acquisition","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arpubrothers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arpubrothers.com\/blog\/#\/schema\/person\/8a17df79e4d1f847a07d6d6afbbfc8a5","name":"Peter Plachta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2019\/04\/Zrzut-ekranu-2019-04-13-o-00.15.37-150x150.png","url":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2019\/04\/Zrzut-ekranu-2019-04-13-o-00.15.37-150x150.png","contentUrl":"https:\/\/arpubrothers.com\/blog\/wp-content\/uploads\/2019\/04\/Zrzut-ekranu-2019-04-13-o-00.15.37-150x150.png","caption":"Peter Plachta"},"description":"Founder, ARPU Brothers, (Experienced Mobile User Acquisition &amp; ASO Expert since 2012) - Achieved over 240 million app and game installs","sameAs":["https:\/\/www.linkedin.com\/in\/piotrplachta\/"]}]}},"_links":{"self":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":1,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":1124,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/posts\/1113\/revisions\/1124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/media\/1125"}],"wp:attachment":[{"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/media?parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/categories?post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arpubrothers.com\/blog\/wp-json\/wp\/v2\/tags?post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}